Concepts And Objectives Of Coca Cola Company

1836 Words8 Pages
INDIVIDUAL REPORT CONCEPTS AND APPLICATIONS IN SUSTAINABILITY INDUSTRY: - NON-ALCOHOLIC BEVERAGES SUBMITTED TO: - Dr. AMIT GUPTA PREPARED BY:- Chaitanya Kode 15020841074 GROUP: INDEX 1.0 EXECUTIVE SUMMARY 2.0 MY CONTRIBUTION 3.0 KEY LEARNINGS 4.0 REFERENCES 1.0 EXECUTIVE SUMMARY Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company Of Atlanta,Georgia.The company operates a franchised distribution system where the Coca-Cola company produces syrup concentrate which will alter be sold to various bottlers across the world. The company has many other beverages under it’s portfolio like Fanta,Pulpy Orange etc. One needs to understand…show more content…
This tells us how big a brand is Coca-Cola • Vast global presence – Coca cola is present in 200 countries across the globe. If you are in any remote place in any country, chances are that you will find Coca-Cola present in that market. This vast global presence of Coca-Cola has also contributed to the building of its huge brand name. • Fantastic marketing strategies – Coca-Cola unlike other beverages companies tries to win people’s heart instead of attacking the competitors. Coca cola targets people of all ages with their unique marketing skills and taglines. • World’s largest market share-As of 2015 Coca-Cola has a whopping market share of 48.6% in the carbonated beverages market. It is followed by Pepsi Co with 20.5%.This shows how Coca-Cola is dominant in the beverage industry. • Customer Loyalty-With strong products like Coca-Cola and Fanta,it’s natural that Coca-Cola enjoys immense customer love. Although There are competitors like Pepsi, Coca-Cola remains to have a good following and loyal customers. • Distribution- Coca cola has the largest distribution network because of the demand in the market for its…show more content…
At the same time it is imperative on company’s part to give back to the society that made it successful in the first place keeping in mind all the stakeholders associated with it.Before taking on this project I had no idea that Coca-Cola was doing these sustainable activities. During the course of this project I have understood how important it is to have sustainable practices in a company. I have also understood how the various stakeholders of the company are positively affected by these sustainable practices and how it can be life changing, consider the lives of various women that Coca-Cola is touching by offering them various jobs and schemes. All the strategies taken up by the company are aligned with the UNSD goals. I have also learnt a great deal of working s a team during this project. This has clearly enhanced my presentation skills as well as social skills that are of utmost importance in the corporate world. A few things which we could have done better was researching more of the topics and analysing
Open Document