Concepts And Process Of Marketing Essay

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

Several threats exist. Company G is a well-established and respected company. Although this is a factor, rival companies eager to capitalize exist. Companies will make product closely resembling Company G’s and may offer at a lower price or with more incentives. Market growth will not be slow and low fixed cost to produce item will decrease rivalry. Since customers somewhat easily and freely switch from one product to another, this will increase rivalry. There are quite a few rivals in the same market.

Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.   A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep rates low allowing free economic growth as rates increase.

The desired identity mainly refers to the corporate identity pursued by the leaders of the company, or in the other words, the vision of the corporation. The desired identity is closely related to the CEO’s personality and ego, whereas the ideal identity usually is based on a deep research and analysis.

The marketing mix is for the most part made up of four elements, and they are product, place, price, and promotion. These elements are time and again referred to as the four P’s. Countless sources will portray the marketing mix as a formula used in creating a feasible marketing strategy, with each component utilized in various ways and in different intervals supported depending upon the product or service the group or individual is attempting to market. The marketing mix will be described using three sources to illustrate the elements of the marketing mix. It will also express how each one of the four elements of the marketing mix impacts the expansion of an organization’s marketing strategy and tactics.

In this assignment I basically have to choose one of the industry from the given topics and then explain about that industry. Then I have to take a firm as an example from that industry and explain and give all the information that I can collect about that industry. And then at last I have to explain the marketing mix that are designed for that firm.

A good marketing plan must possess a strong marketing mix strategy. Organization uses marketing mix strategy modeling to estimate causal relationships and measure how marketing activity affects outcomes. The Marketing-mix models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities. In this paper there will be a description of the four elements of marketing mix: product, price, place, and production. It will describe how the four elements of marketing mix affect the development of the marketing

Provide an example of ‘sustainable’ marketing and justify your choice of organisation or brand with reference to their current marketing activities.

own. She wants to start a business as a Sole Trader and set up a local

We would try to attract the children with cartoon characters and distribution of free toys.

Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see…. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes a value proposition to win the customer and at the end of the day they sell their product. A particular product captures the market according to its level of value creation. In our daily life we see lots of product around us consist this value

Second, marketing helps the business find out customer needs, use different selling plan to improve the sale of the goods or services and then satisfy the needs. Marketing design the plan for the product and the managers can follow the four condition, product, price, place and promotion, means the 4Ps of marketing, to decide the final plan. Understanding the customer needs are important in marketing. Because different type of customers have different needs. Then, customer always be the main focus into the marketing plan (Chapman 2011, p. 125). However, before the managers decide the marketing plan, they need to understand the six main type of market. Because choosing the correct market is important for a product. And it affects the following part of the marketing plan, such as decision of selling place or the plan of promotion. Then, the six types of market are resource market, industrial market, intermediate market, consumer market, mass market, and niche market. Those types of market are totally different and the managers need to choose it carefully when they decide the marketing plan (Chapman 2011, p. 138-139). In addition, there are four main elements influence the customer’s buying behaviour. On psychological, the influence only affect individual, then the buying motives, personality and personal education also affect the buying behaviour. Next, on sociocultural, the culture of the country, customer’s social class or family culture might affect the active of buying.

An overview of the marketing mix, place, price, products (service) and promotion are as followed.