Concepts And Process Of Marketing

3237 Words Jun 27th, 2015 13 Pages
Contents
Introduction 3
Task-1 Understand the concept and process of marketing 3
1.1 Explain the various elements of the marketing process. 3
1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization 4
Tesk-2 Be able to use the concepts of segmentation, targeting and positioning 5
2.1 Show macro and micro environmental factors which influence marketing decisions. 5
2.2 Propose segmentation criteria to be used for products in different markets. 6
2.3 Choose a targeting strategy for a selected product/service 7
2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 7
2.5 Propose new positioning for a selected product/service 8
Task-3 Understand the individual elements of the extended marketing mix 8
3.1 Explain how products are developed to sustain competitive advantage 9
3.2 Explain how distribution is arranged to provide customer convenience 9
3.3 Explain how prices are set to reflect an organization’s objectives and market conditions 10
3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 10
3.5 Analyze the additional elements of the extended marketing mix 11
Task-4 be able to use the marketing mix in different contexts 12
4.1 Plan marketing mixes for two different segments in consumer markets 12
4.2 Illustrate differences in marketing products and services to businesses rather than consumers 13
4.3 Show how and why international marketing…
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