Conch Republic Electronics 5

2898 Words Oct 26th, 2011 12 Pages
| 2011 | | Paris Graduate School of Management- IEMBA
MAL-10087
|

[corproate financila managmenet] | Assignment 1- Lecturer: Dr Lawrence |

Corporate Financial Management

2011

Assignment 1

Lecturer: Dr Lawrence

Question: Conch Republic Electronics, Part 1
Conch Republic Electronics is a midsized electronics manufacturer located in Key West, Florida. The company president is Shelley Couts, who inherited the company. When it was founded over 70 years ago, the company originally repaired radios and other household appliances. Over the years, the company expanded into manufacturing and is now a reputable manufacturer of various electronic items. Jay McCanless, a recent MBA graduate, has been hired by the company 's
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Before launching a new series, the company need to go through the following steps as to ensure a smooth production of this new series.
1.1 10 steps before launching new products

(Braddy, 2010)

As a business grows the question of the introducing new products/services arises. Launching new products/services means taking risks and managing change. Growth and change must be managed at the same time as on-going business operations. Maintaining momentum is challenging for small businesses with limited resources.
The business owner looking to introduce new products/services should carefully consider: i. What is the market demand? ii. Do customers need the new products/services? iii. Does the business have manufacturing/servicing, production, storage and distribution capacity and capability? iv. Can warranty and service requirements be met? v. What is the competition in equivalent products/services?

When new product/services are being considered, a business case should be prepared in order to weigh up the pros and cons of the new venture. Importantly, as well, the return on investment to the business must be calculated.
1.2 Factors to consider before production
The business case should include, but is not limited to: 1. Confirm
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