Conclusion on Mcdonalds

680 Words Nov 3rd, 2010 3 Pages
Conclusion The last half of the twentieth century witnessed the development of many fast food chains. None were as successful as McDonald’s at maximizing profit and minimizing cost. The rapid growth of McDonald’s from one small store in 1948, to its first restaurant in 1955, to its worldwide dominance and market saturation at the turn of the twenty-first century, is a story of capitalist enterprise, sometimes at its worst and (to its shareholders) sometimes at its best. The business practices of McDonald’s are, to put it kindly, slightly suspect. By keeping employee wages low and refraining from hiring full time workers, the company was able to save money on health care packages and employee benefits. In addition, McDonald’s was …show more content…
The packaging that beef is wrapped in to be given to the consumer is used for mere minutes before being thrown away, many times landing back on the ground, polluting the environment. When two activists had finally had enough and spoke out against the business practices of McDonald’s, McDonald’s sued. They however would later make clear their intention not to collect any damages they were awarded. This was an effort to move attention away from the negative publicity of the McLibel case, and reclaim the positive image the case brought into question. In each instance, McDonald’s claims they are not at fault—the cattle ranchers are to blame for rainforest destruction, the consumer for the litter, and the members of London Greenpeace were spreading lies. This distancing strategy only causes McDonald’s self-promoted image of environmental friendliness to take center stage. Thinking of McDonald’s as a good citizen and good neighbor, America orders their hamburgers and McDonald’s success increases.

And as the success of this giant food chain increases, so does the size of America's giant waistline. The easily accessible, cheap, and masterfully marketed products that McDonald's sells is food sky-high in fat and cholesterol and essentially void of nutrients. The greasy burgers, salty fries, and soda have contributed to America's ever-growing struggle with obesity. Never far from sight, fast food establishments

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