Concord Bookshop

678 Words Dec 11th, 2013 3 Pages
Concord Bookshop Introduction
As the world is changing with Technology, many companies are finding themselves struggling to stay afloat in competitive market. Whenever new business strategy is introduced in a company, a change has to take place. The way changes are introduced and implemented, determines the success of the change. Before change is introduced, there must be need for change and after implementation of change; there is expectation (Vaughn, 2012).
Change is not an easy process; it requires team work in planning, organizing and implementation. Organizational change is successful when it is effective and yield growth, but a failure when is unproductive. This paper will
…show more content…
This brought about the clash between the owners and the employees. (Robbins & Judge, 2009) The owners hired a new general manager without informing the three other managers that have invested 34years of services in the company. The owners where insensitive to the complains of the employees by stating”If you don’t like it, each of you will have to make up your mind as to how to proceed.” These statements lead to the employees resisting change and resigning. (Robbins & Judge, 2009) Organizational Change Failure at the Concord Bookshop
The organizational change process of unfreezing and moving phase was not applied during the Concord bookshop change process. During the unfreezing phase, the employees were not involved in the planning and decision making of the change. Instead change was imposed on them, which brought resistances. Opportunity was not given to the employee to understand the need for change. (Robbins & Judge, 2009)
The moving phase also failed because, change was imposed. Employees were not involved in the designing of the change. They were not supported or giving the training in other transition into the new role, but they were told to put up with it. (Robbins & Judge, 2009)

Conclusion Change requires a team effort to be successful; each member of the company has an important role to play and has to be recognized.
Open Document