Conduct a Marketing Audit Major Assignment

10193 Words Jul 6th, 2011 41 Pages
Student Name:_____________________________

Student Number:___________________________

INTERNATIONAL PROGRAMS

Conduct a Marketing Audit

BSBMKG515A

Assignment

• This assignment comprises 60% of your final mark in this unit.

Assignment

|Competency: |Conduct a marketing audit |
|Code: |National : BSBMKG515A |
|Title of Report: |Conduct a marketing audit – Aussie One Travel Agency |
|Mode:
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- Identify the form of a marketing audit |
| | |
| |4. - Conduct an internal marketing (self) audit |
| | |
| |5. - Prepare a marketing audit

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