Next Plc Objectives

Next plc is a retailer founded 1864 in the United Kingdom, that not only sells men’s, women’s and children’s wear but also has a home ware department. Their clothes wear are stylish but affordable. Throughout the United Kingdom and Ireland there are over 550 Next stores plus 50 franchises operating in Asia, Europe and The Middle East.

NEXT PLC is a retailing company that primarily operates in the UK, and has been trading for almost 150 years; however, the brand itself was first created in 1982 (Next plc, 2010a). The company offers a range of clothing, accessories, home ware and footwear. The company’s headquarters is located in Leicester, UK and is currently run by Chief Executive Simon Wolfson. NEXT distributes through three main channels: NEXT Retail, operating in more than 500 stores around the UK and Ireland, NEXT Directory, a website and catalogue list for over 2 million active users. And NEXT International, with chains of over 180 stores worldwide including an international website. However, NEXT also

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

Next pc is a uk based retailer that sells moderately price clothing for men, women and children. It also specialize in housewives and furnitures through 500 stores primarily in uk and irelandl. It also franchise more than 200 stores in asia nad Europe counties.

The following report consists of two parts; PART A identifies Whitbread’s main business information users (or, stakeholders), based on the information provided on their website. In contrast, PART B analyses different types of business structures and determines the pros and cons of Whitbread being a PLC. Tables and bulleting are used throughout the text to convey a vast volume of information in the given scope.

ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business

Next are a smaller company than Marks and they have made more than 873 million pounds in profits. John Lewis has also done well and they have been doing well since the start of 2011. John Lewis and Next have been doing really well because they have made changes in prices and the offers that are being made are worth the money. Gradually as more people start buying the product they will increase the price.

After the merger chain deals with the Kendalls, Hepworth initiated womenswear stores naming it NEXT in 1981. In 1864 before NEXT, Hepworth launched Joseph Hepworth & Son in Leeds which were tailors for menswear. By 1990s, NEXT had widened their clothing categories while undergoing massive global expansion with its outlets count with their brand trading in around 40 different countries. Today, NEXT stands among the top five largest clothing retailers by sales in the United Kingdom competing alongside Supergroup, Marks & Spencer, and others.

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented through the presentation and analysis of results in different areas of business operation which affect the application of marketing throughout the company. Thus, a marketing audit is implemented in the following areas:

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

This report is going to use annual report to analyze the Next PLC through multiple point of view for the purpose of advise, and the final user will be the board of NEXT PLC. The report will consist of three parts, firstly, it will illustrate the comparison on performance, financial position and liquidity between year 2010 and 2011, meanwhile compare the same criteria with its competitor - Debenham PLC in 2011. Secondly, Explain and evaluate how the company applies the international accounting standards. In final part, it will have executive summary covering part one and two.

NEXT is a British brand, the main products of which include clothing, shoes, accessories and homewares. NEXT distributes its products through various channels. NEXT has more than 500 retail stores in its main market of Britain and Ireland meanwhile it also runs another 200 franchised stores in more than 40 countries overseas. In addition, NEXT operates online shopping website and home shopping catalogue with over 4 million active customers.

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Considering NEXT’s product orientation, the organization sells moderately priced clothing and target customers are stylish women and men from 20 to 40. It also updates low price fashion products frequently. It shows that the price of NEXT products is acceptable for the public.