Conducting a Strategic Management Project

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assignment Conducting a strategic management project COMPANY: SHELL Introduction Shell is one of the world 's leading energy group and petrochemicals companies. It has around102000 employees in more than 100 countries. The objectives of the Shell Group are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and the world 's growing demand for energy. Mission Statement Shell 's innovative approach ensures that they are ready to tackle the challenges of new energy futures. 1.1 Topic of investigation having a strategic implication. This report explains…show more content…
Need to Understand the Hypothesis before research and development. Which department are more feasible and which person is more interested and suitable for that research. Research should be complete on time. Research conduct at same time on different locations 2.1 Identify sources of data and information that will support the aim of the project. For a company like Shell having the right information about the environment, customs, laws and customer needs is of key importance. To gather this information the company will firstly see the law of the country in which it is going to start business, as we are talking about their business in UK the law allows this business. Here in UK there is a high demand it is a rich environment for the company to run their business. Data about this can be obtained by doing surveys and examining the current market i.e. by observing the similar businesses running in the country. Scanning the Environment In this research study, an appropriate approach of environmental scanning is considered in the industrial organisations that are operating in the chemical industry. Different types of information were used in this study. It included general information about the industry and specific about the participating companies. The type of data that was included was; • Formal data that concerns the company 's character. • Data that is
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