Conflict Decision Making and Organizational Design: Apple in the Post-Steve Jobs World

1276 Words Jan 29th, 2018 5 Pages
Apple has been an extremely successful company, but this was due in large part to the dominance of Jobs as a leading creative intelligence over the company. Jobs was famed for being a micro-manager. This strategy worked well for much of Apple's existence, while Jobs was CEO, but potential conflicts may arise between employees and managers when the company must forge ahead and create a new post-Jobs identity. "The biggest factors affecting the stock currently are the reliability of its iPhone and iPad product pipeline, and how well the company wards off smartphone challenger Google Inc and burgeoning rival Amazon.com Inc" (Chan 2012). But once these Jobs-originated projects have been exhausted, Apple must create a new identity for itself. It must demonstrate it can remain a cohesive organization and offer superior value over its rivals. Current CEO Tim Cook is described as a consensus-builder who is unwilling to 'chew out' employees in public, in contrast to the mercurial Jobs (Chan 2012). This milder attitude could cause elements of the company to be louder in demanding that their particular pet projects, whether they are related to music or…

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