Conflict at Walt Disney Company: a Distant Memory?

2429 WordsAug 31, 201310 Pages
Conflict at Walt Disney Company: A Distant Memory? The Disney Company has played an iconic role in the American tourism and the evolution of digital media over the years. Its continued success and longevity are a concrete testament of the organization’s solid leadership, innovative growth and vision. Disney’s past and present leaders have made substantial impact on the company’s culture, direction, successes and shortcomings. This case analysis will focus on Michael Eisner and Rob Iger, the two most recent Chief Executive Officers of Disney, and their contribution and management approach to building sustainable business relationships, resolving conflicts and working towards the best interest of the organization. Also, our…show more content…
Eisner’s fallout with the Weinstein’s brothers of Miramax was also dysfunctional in the way it let the egos of both sides damage their 12-year relationship. The Miramax executives’ growing frustration with Eisner was based on the fact that Eisner was micromanaging their budgets, thus limiting their creative autonomy. According to Waxman & Holson (2004), Eisner’s strong opposition to Miramax distributing Michael Moore’s, Fahrenheit 9/1 documentary, cost Disney what could have been a considerable return of investments. Eisner’s dysfunctional and sometimes Machiavellian approach to conflict resolution led to the split of Disney from the Weinsteins who had become remarkable creative assets for Disney. Another creative and profitable partnership with Pixar’s Steve Jobs was eventually damaged because of Eisner’s “abrasive style and tendency toward micromanagement” (Ivancevich, Konopaske & Matteson, 2011, p. 337). Disney had joined forces with Pixar to finance and distribute films produced with new digital technology. Eisner claimed that “Disney didn 't really need Pixar anymore, since the Mouse already legally had the right to make sequels to Toy Story and all of the other films that Pixar had produced” (Hill, 2012). Also, Eisner’s degrading comments about Apple Computer during the testimony he
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