Connotation Of Propaganda

In her essay, “Propaganda: How Not to Be Bamboozled”, author Donna Woolfolk Cross explains the different types of propaganda and how it is used in the United States. The essay was first published in Speaking of Words: A Language Reader (1977). Cross defines propaganda as “simply a means of persuasion and so it can be put to work for good causes as well as bad” (247). In her article she discusses how propaganda works and explains how propaganda is used with thirteen different devices to manipulate people’s thoughts, opinions, and ideas. She uses this essay as an informative piece, giving advice on how not to be manipulated by propaganda.

Both negative and positive, propaganda affects our lives daily sometimes without us even acknowledging that it exists. The main goal of propaganda is trying to sell your product or idea to other people, one major form of Propaganda occurs in the news. Propaganda is used for companies and trend setters who want to get their products and ideas out in the world so that they could potentially become popular. Smart propagandists discovered that to create the best propaganda, the viewer must not even realize that the product or idea is being sold to them. Propaganda creates an extremely large impact on us and is sometimes mistaken for being “just another advertisement” when they actually change the way we live our lives.

Propaganda is used as a powerful tool in order to persuade and manipulate the general public into believing in another’s opinion. This device is mainly used by the government to promote warfare, political figures, and specific ideals. However, propaganda is not always used for positive feedback. This form of advertisement can enlist fear, suppress, and brainwash the population. In the novel 1984, propaganda is used in this manner of negativity. A few examples of this form of publicity is the language of Newspeak, the Party’s slogan, and the two-minute hate.

Political communication—communication with a political purpose about human interaction—takes many different forms including novels, poetry, music, television, and film, which all have their distinct advantages and disadvantages in communicating with the public. Although some political communication intends to enact or drive social changes, some political communication seeks to maintain the status quo. The film medium, which is the subject of this paper, has a much broader mass appeal than other medias and often changes the viewer’s original beliefs and perceptions when he or she experiences over an hour straight of visual indoctrination of only one view.

"Propaganda tries to force a doctrine on the whole people... Propaganda works on the general public from the standpoint of an idea and makes them ripe for the victory of this idea." ( Adolf Hitler, Mein Kampf, 1926).

Adolf Hitler once said, “Make the lie big, make it simple, keep saying it, and eventually they will believe it.” (“Adolf Hitler Quotes”). During World War II, the economy in Germany was struggling severely and the Germans wanted someone to blame. Under Hitler’s rule, he gave Germany just that, causing the persecution of millions of Jewish people. During the Holocaust, the Nazis used propaganda as a tactic to help people deceive themselves; Germans, Jews, and people from all around the world were affected by this propaganda, among them, a Jewish survivor, Martin Kapel, whose life was thrown off course and impacted by Nazi ideals from a young age.

Propaganda is in use practically everywhere and has been for hundreds of years. Various forms of propaganda has been used throughout history to effectively relay different messages, such as positive messages or harmful, discriminatory messages. However, all forms of propaganda are utilized with the same intent -- to alter public perceptions into the initiator’s beliefs. Propaganda can vary from being an innocent company slogan, such as Apple’s “Think Different”, to the crucial factor that determines the difference between winning and losing a war.

When people hear the word ‘propaganda’, a negative image automatically seems to pop up in their heads. Propaganda generally revolves around hiding the whole story with information often being provided in a biased or misleading fashion.

We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be

To some speakers and writers, propaganda is an evil instrument. The negative approaches make a part of the world think that propagandists hoodwink the population, use half-truths, lie, conceal and distort facts. Although there are many pessimistic perspectives, there are others who have a positive view and think especially of techniques, slogans, catchwords and other devices. They prefer effective language, the rhetoric way, to persuade the audience (Pan, 2012).

First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model. Her model defines propaganda as “an epistemically defective message designed with the intention to persuade a socially significant group of people on behalf of a political institution, organization, or cause.”

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

If I told you fire is not hot and that's just a depiction in your mind. Would you believe me? If your answer is no, let's just say if I believe it is true and provide you with false data and statistics and keep repeating it until it becomes true to you. The problems are not the lie itself, but how many people would believe it; is the problem. This is how propaganda or should I say, ‘fake news’ works. Propaganda is a form of communication that can sway or influence a person mindset. It can be seen in a positive or negative light. However, in today society propaganda is used in our media to control the citizen, however, it does not only affect us, but other citizen in other countries as well. What are the negative effects of propaganda and how to prevent it?

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.

There are two types of propaganda: sociological propaganda; the spreading of an ideology through the mass media, and political propaganda; efforts that are sponsored by governments and political groups that alter a persons’ interests. All propaganda has a direction, and the overall quality determines whether it will have a positive or negative effect over the masses. Our entire nation is a vast propaganda operational system that is greatly linked to education, consumerism and politics. A great deal of what makes up propaganda and how it is placed among the masses lies in understanding the overall emotional and physical states of these groups of people and in finding a way to draw a persons’ attention to capture their hearts, breaking down