Conscious Of The Need Of Buying Process

When a consumer walks into a store, they know what products they want to buy, whether it be an item that is a needed or a product that is just a want. If

In this section, I will break down the common consumer in attempt to understand what sways him/her into purchasing certain goods—especially those that “they do not need” In addition, I will discuss how consumers determine a certain product to be “worth it”

Consumer psychology is very important to take in consideration. People has many tendencies when is time to purchase new items. These tendencies can be impulsive, therapist, or necessary. The study of consumer psychology will improve that consumer satisfaction in the time of new purchases or looking for that desire item. Not all items are purchases without the touch or the personal experience of seen it, but the media through the Internet creates new ways of marketing. Marketing communication is very essential to consumer so they can familiarize their favorites products with logos, words, or even colors. Consumer psychology and marketing communication work together in the recompilation of all the need to satisfy those consumers in all the terms.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

It is through advertisement that people begin to feel a need for even those goods of which

Consumer behavior is dynamic. It involves thinking, feeling as well as actions of consumers, consumer groups and society. The study of consumer behavior looks at how people buy, what they buy, when they buy and why they buy it. It examines the buyer decision process, both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants and assess consumer influences (such as family, friends, reference groups, and society in general). Ultimately, the focus is on the dynamic interaction of affect, cognition, behavior, and the environment by which human beings exchange aspects of their

“In the long-term, the success of any organization depends on its ability to create and maintain a customer.” Do you agree? What does this have to do with purchasing and supply management?

Determining Objectives: Once the target audience and its characteristics are identified, the marketing communication must determine what response is sought. The ultimate response of course, is purchase. But behavior is the end result of a long process of consumer decision marking. The marketing communicator needs to know how to move the target audience from where it now stands to a higher state of readiness to buy. We will work with the “hierarchy – of – effects “models and described the six buyer – readiness states Awareness, Knowledge, liking, Preference, Conviction, and Possible, depending upon the degree of consumer involvement and the degree of brand differences.

Consumer traits and behavior affect the buying habits of most consumers. The different characteristics have psychological and social processes that influence buying habits of the consumer. Marketers need to understand these processes to be successful in meeting the demands of the consumer. The relationships between consumer traits and behavior play an important role in why people purchase a certain product. Social and culture settings influence the buying habits of the consumer and must be considered by marketing agencies. Understanding the way consumers interpret marketing messages is crucial in the ability to sell a product in today’s market.

The stimulus-response model (Figure 1) (Kotler, 2008) explains how consumers respond the marketing efforts and other stimuli. For the reason that companies use various marketing activities to attract and influence the consumer’s decision process, marketing stimuli includes the 4P’s being also affected by other forces that play an important part in shaping the purchase decision. Economic, political, cultural, and technological stimuli have a huge influence besides the buyer characteristics and the decision process. Ultimately, the consumer ends up with a response to determine the product, brand, and dealer choices, besides the purchase timing and amount.

It may happen that not all needs cause “action”, sometimes the intensity is too low the means for its fulfillment are lacking. The next step is to search for alternatives. When the consumer feels the need to purchase a product or service, he stands in front of the necessity of searching for goods and services. By means of which a need is met. At this step there are two levels of consumer involvement in the process of finding information on the product, resulting in breakdown: consumer cognitively engaged (characterized by high involvement) and consumer not involved (characterized by low involvement). According to marketing researchers seeking alternatives is the most important step in making decisions, because at this point the consumer makes a choice of product and a particular brand. The customer can look for information about the product through the media such as newspapers, radio, television, mail, direct mail, as well as advertising and promotions, and on the advice of friends, neighbors and family. The last step before making a purchase is to judge alternatives. The consumer after the stage of looking and selecting all available alternatives, analyzes them, and determines the criteria that will be used in the selection. When a consumer judges the various alternatives according to selected criteria, they must make the integration of these assessments

They need to understand what potential customers behave as they would like. It also appears that advertising may have the potential to contribute to the brand of choice for consumers. The main objective of advertising is to have an impact on buying behavior ; However, the impact on the brand is frequently changed or improved in people 's memory . Memories of the brand are made of these associations are linked to the brand in the minds of consumers. These brand influence account cognition , evaluation, and finally purchases . The main objective of analyzing the behavior of consumers is to explain why consumers act in a particular way in certain circumstances. It attempts to determine the factors that influence consumer behavior , particularly economic , social and psychological aspects . When young people choose the information and advertising characters as their models, they can not only identify with them, but also intend to copy in terms of how they dress and what they will buy. The traditional hierarchy of the consequences of the state of the advertising exposure advertising leads to cognition, such as memory for advertising, brand models ; which in turn leads to attitudes, namely product taste and attitude towards the purchase; which in the end leads to behavior , such as buying the advertised product. As the market is in surplus with multiple products or services , many companies make similar function claim ; yes , it has become

There are many versions of the purchasing model. One of these includes: Awareness, Knowledge, Liking, Preference, Conviction and Action; this is the generalised hierarchy of effects sequence. This version doesn’t just look at the process of advertising, but why we consume the way we do.

Consumer buying behavior is the decision process and acts of people involved in buying and using products. The final purchase decision is often a result of the interaction between the final decision maker and a range of influencer. 1

Consumer Behavior by Kanuri and Schiff man: The text highlights dynamic affair weather is turbulent as unsolicited formerly and the service swank as hopeful as unsolicited formerly. In this era of smash hit race union deem the customer is the prince in the market and god speed rely a lot upon the cooperativeness of the managers in delivering the promised resource or services. The liability lies upon the institution to develop a refine, deontology, liability, cost and quality services should occupy dedicate to accomplish higher even of customer satisfaction. Dynamic consumer errantry is get to analyze several factors affecting user buying resolve directly or