Considering The Given Budget Of 50000 Euros For Hiring A Website

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

One frequently asked question in business today that is least answered is, as stated by David Chaudron, PhD (2003), “What can we do to make our business flourish, survive and grow?” With the rapid changes in technology and the rise in the globalization of markets, we must have a game plan in place for adjusting to these changes. It has become increasingly difficult to predict what is going to happen, and there are thousands of obstacles and opportunities along the way. To add to the confusion, there are thousands of products, solutions and methods for dealing with these changes. With many brands, sizes and varieties it is very difficult to choose what is best for your organization. Add to that,

Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.

EBay is an American transnational corporation that utilizes an online interface to transmit its business globally. To become a transnational corporation your business must facilitate its operations in more than one country. EBay hosts an online marketplace where consumers and merchants can trade new and used goods for discounted prices. EBay has made it easier to shop from other countries through the process of deterritorialization. The website is also a good example of globalizing culture; which will be discussed later in the paper. EBay has not only transformed the online marketplace, but has been especially successful doing so. In an interview conducted with Entrepreneur.com, a former Fortune 500 company IT consultant stated that, “EBay became a $10 billion company selling something used cheaper than new,” (Girard, 2011.) This emphasizes how successful this business has become and what the future may hold for EBay as well as companies alike.

Once a business engages in e-Commerce it becomes connected to computers all over the world making it an international business in an instant. Key issues that a business faces when it conducts international commerce include trust, culture, language, government, and

As we head into the future, it important for any business organization to be prepared. The evolution of business technologically is rapid, and it’s important to

There are several ecommerce solutions. We conduct our research and began looking at the top rated ecommerce solutions recommended. From these recommendations there were several companies’ names that always showed up on the list. These companies are Shopify, Bigcommerce and BoostMySale and EZLinks Golf LLC and Club prophet systems. All the solutions choose had the basics of what was requested however they added some additional features that we found could be a great asset in having and online presence.

In the 21st century, businesses have been exposed to a new kind of business practice model called e-commerce. E-commerce is the technique of carrying out the business operations through the internet. This not only expands the customer base for the business, but also ensures that products and services are delivered in a more organized manner. For the purpose of expanding the operations and to better cater to the needs of the individual customer, Canadian Pizza has also initiated its own e-commerce platform by creating their website called www.canadian-pizza.com.

In a market with a vast amount of competitors offering similar products, it is vital that competitors stay at the front of the market. In order to do this, companies, such as Blue Nile, must increase globalization efforts. As the market shifts worldwide, so must companies. Blue Nile, for example, has recently seen success in the worldwide market, although international profits only make up 13% of revenue. Also, companies must offer reliable customer service, such as Blue Nile offers. Along with reliable customer service, online competitors must focus on reliable shipping, lowering costs when applicable. Finally, marketing efforts must be vamped to ramp up customer traffic and build larger customer bases.

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.” ("Define e-commerce,"). This is considered a business-to-consumer model because the business will be conducting business transaction and communicating with

We will be expanding to China and Charleston West Virginia and the best possible solution for the language barrier would be to have a translator who will be doing the majority of the communicating for the company who can fluently speak both English and Chinese. We may also offer classes for both English and Chinese through our company to help those who are struggling with the language barrier. Although they will most likely not be fluent in both

Electronic commerce has been there for a long time now, and it is a practice that is practiced by peoples from Germany, France, and the US on a daily basis. Since its inception around 40 years ago, e-commerce has continued to grow as innovations, technologies and a lot of business reverting to the use of the e-commerce. The aspect of buying and selling of goods in the early 1960s was sluggish with the traditional way of mailing of documents being replaced with the Electronic Data Interchange (EDI), which would later pave a way to the electronic commerce. After the e-commerce, however, the practice was not more reliable as it still had many challenges (Tsolis, 2009). For instance, it was not easy for buyers to see products from the comfort of their homes and more so, the methods of accessing the information were limited.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

Creating and improving a website by adding languages and culture-friendly content is an extremely costly venture. You must hire designers to ensure that the website is still compatible with other countries after translation. New translators must ensure that the content still flows correctly when translated, and doesn’t sound unprofessional or unintelligent when foreign audiences read it. Many expressions in English do not translate properly to other languages. Even good translators may not pick up on these nuances in the native language, so it is important to get the highest quality translation possible, a feat

The combined effects of the Internet and globalization have made the challenges of implementing strategic plans and initiatives even more challenging and difficult. The long-standing assumptions of foreign markets being comparable to domestic ones of a given corporation have long proven false, leading to significant shifts in the strategic planning process for enterprises globally today (Hassan, 2010). In reality the Internet has made every business a global one; each has the opportunity to attract, sell and serve customers globally over e-commerce platforms that can be enabled and operational within weeks. The speed of competition is increasing due to the combine effects of globalization and the Internet. The focus has now shifted away from mass production to mass customization due to the Internet and its ability to reach foreign markets with relative ease. This shift from mass production to mass customization has also been accelerated by a global prioritization of services, as they are capable of generating greater gross margins and have business models that require greater tailoring to specific foreign market needs (Luo, Chang, Su, 2012).