Consulting Proposal 1

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Consulting Proposal #1

I. Definition of Project:
As more companies enter the marketplace, the need to attract and retain customers will not only increase but also be necessary for survival. The Seagram Company has undergone numerous changes to maintain market share. Again, the company in the midst of major change and is in need of a current diagnosis of the situation and recommendations on how to advance these ambitious goals. The project needed to implement the change is necessary as today’s organizations face a number of challenges resulting from demographics, competition, new technologies, and economic variables (Peus, Frey, Gerkhardt, Fischer, & Traut-Mattausch, 2009). The following proposal will include a diagnosis of the
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3) Employees that are recognized as values champions will be rewarded in both monetary and non-monetary ways. Every six months, employees should go through 360-feedback reviews. It is during this time that those with consistently good reviews should receive a reward at the discretion of the employee’s supervisor.
4) The 15,000 new employees who have been acquired from MCA/Universal should not be allowed to form their own values but instead should be integrated into the company and subscribe to the values of Seagram. Some have argued that this is not a high priority issue but they are mistaken. Organizations cannot survive with two competing cultures and values.
V. Implementation Plan:
Upper management and the systems that are put in place will determine the success of the changes. Leaders must be prepared to lead change, understand the process of change, and have a clear plan (Zimmerman, 2004). The implementation plan to carry out these initiatives will follow a three step process: creation of new Vice President for Employee Relations, extend training beyond the top 1,200 managers, and create numerous outlets for communication. The three steps should be implemented within a year and each given four months in order to allow ample time to apply each step. Step one will consist of creating alumni chapters across the globe for company alumni gatherings. This will require a new position, the Vice
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