Consumer Analysis - The Food Market
ABSTRACT
Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade.
The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a broad horizon, with a mixture of nutrition, culture and traditional values. In this paper we focus the analysis in the new consumer scenario of food safety at the EU, with some views about general methodology and comments about the future, and actions to be taken to increase
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In this way our nutritional index has a negative trend. For instance, in 1960, the energy balance was almost the optimum, while in 2001 there was a surplus of 70% in the level of proteins and 50% in the fat.
METHODS AND ANALYSIS
Consumer habits change, so enterprises and institutions dealing with the food businesses need to adapt . Another question is why and how the consumer preferences change, and in which way can be modified them by advertising and promotion activities. According to Senauer (1991) a major impact on the economic analysis of consumer behavior came from the models proposed by G. Becker about the "new household economics" and K. Lancaster with the basic idea that "products are composed of a bundle of attributes".
Consumption analysis has several ways to deal with:
Impacts on Food Markets
Added Value:
The greater proportion of the economic activity in the food system has been shifted toward the retailers. In situations of scarcity where the supply is lower than the demand, the bargaining power is controlled by the farmers. With the transformation of the traditional agriculture into a modern one, market oriented, the bargaining power moved toward the manufacturers and later to the traders. In developed countries, the food chain at retail level has the greatest share of the added value in the food system. But even at the production level, innovations are diminishing the farmer share. Scientific technology and genetic research are
It has been observed that, in recent days people are more preferred to have fast foods. Therefore, rate of Obesity has been increased day-by-day and affect the overall well being of the human health. As suggested by Freeman and Moutchnik (2013, p.5), healthy food habits helps to lead a healthy and disease free life. It has been observed that, Gregg’s bakery is a leading bakery organisation and nowadays they have
The world continues to face a wide-scale food crisis. The effects of this crisis reach from the farmers who grow and raise the food to the very system of laws that are in place to govern the system itself. Food giants are reaching deep into their pockets for lobbying in order to take advantage of both the producers and the consumer all in the name of profit. Moreover, farmers are being driven to suicide, and the ecosystem’s livelihood is treading a fine line. Both Michael Pollan and Raj Patel bring to light these problems and offer suggestions to help lessen their severity. Though there are many philosophies on which they both agree, they both have their own ideas to fight back. Pollan seeks to challenge the consumer as an individual while
‘Food Inc’, is an informative, albeit slightly biased, documentary that attempts to expose the commercialisation and monopolisation of the greater food industry. The film attempts to show the unintended consequences resulting from this, and for the most part this technique is very effective; however there is an overreliance on pathos in lieu of facts and statistics at times.
This paper will particularly focus on the food industry and will outline the ethical issue of food marketing towards children by reviewing the existing marketing ethics literature. The paper will evaluate the ethical responsibilities of marketing managers towards the issue of food marketing towards children and its impact. The paper will also explore and propose how managers of marketing can change their strategies to improve the ethical performance of the company by analyzing theories such as business ethics, social marketing and corporate social responsibility (CSR). It will discuss various theoretical approaches to marketing.
Whole Foods Market started off as being Safer Way natural grocery store in 1978. However they were not
When it comes to food in today's day and age it correlates with being convenient, fast, and budgeting because people are usually on the go. Generally, people are used to a grab and go routine between work, school, and a family life. Government regulations such as the FDA and other laws given to factories and supermarkets are being trusted to keep the population safe from any food dangerous; therefore, people don’t do their own research on the foods they’re serving. Authors Pollan and Schlosser in Food Matters, allows individuals to analyze and think about the intake of foods used in their daily life. Pollan shares some rules to be considered when shopping for foods in the supermarket. If people read in detail the theories and information given
Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.
Over the last several decades, the diet of society has been continually changing. This has resulted in different formulas for nutrition and the proper portions of foods that must be consumed. To fully understand the various arguments requires looking at numerous viewpoints. This will be accomplished by focusing on Michael Pollan's Escape from the Western Diet in contrast with Mary Maxfield's Food as thought: Resisting the Moralization of Eating. These views will highlight how diet and nutrition is based upon individual opinions. This is the focus of the thesis.
Major labor-saving technological changes of the 20th century gave rise to the industrial processing of food. In the 1950’s and 60’s we saw a rise of supermarkets and the spread of fast-food eateries. The growth of supermarkets and fast-food eateries gave way to a new method of consumption. No longer was food’s route from the local farm or ranch to the
These powerful alliances requires the consumer to navigate through the confusing food environment and to pay close attention to nutritional facts, labels, and to carefully and consciously be mindful of advertisement of all sorts of media. For farmers, its a crippling business system that destroys their profession. For consumers, who do not make a conscious effort where they shop and what they eat subjects themselves to a lifestyle that can progressively lead to obesity and many other life threatening diseases. The politics of obesity and disease within the food industry is a public health concern.
As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the
Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro, the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage, the result was the fast food phenomenon that swept the United States, and then the world. Today, McDonald’s is the largest purchaser of beef and potatoes in the United States, and is one of the largest purchasers of pork, chicken, tomatoes, and apples. Though
It has been claimed in class that this treatment results from the nature of capitalism as an economic system, not merely from the doings of “bad people”. Maltreatment of workers, animals, and the environment are depicted in the film “FOOD, INC”. Capitalism also known as “The Free Enterprise System” and “The Market Economy” is a mode of production under which social classes are determined by ownership or control of the means of production. A mode of production is a system by which material production in society is organized. Under capitalism individual rights are emphasized, everything used except human labor is privately owned, and income is based on marketplace competition. In regards to food, food has
Eating food is essential for all of us, it keep us alive and also gives us enjoyment at the same time. Food can be defined as any substance that can be metabolized by an animal to give energy and build tissue. (ilearn) In ancient time, when people feel hungry, they eat. However, as human history keep developing and evolving, we have a higher standard on choosing food that we like to eat nowadays. In this paper, we are going to evaluate factors that are influencing our food habits and food culture. Those factors can be divided into two main categories, internal factors (individual preference and values) and external factors (geographical, religion, social, economic and political).
Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall