Consumer Attitude : An Organization Of Motivational, Emotional, Perceptual And Cognitive Processes

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

The tricomponent attitude model is made up of Cognitive, Affective and Conative component. The three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Here we are studying how the consumers react to Kraft Food and Vegemite.

There are three components that underlie every attitude. These are referred to the ABC’S of attitudes and consist of an affective, behavioral and cognitive component. The affective component involves our feelings and or emotions, the behavioral component is the actions and how we act, and the cognitive component consists of our thoughts and feelings (Consumer Behavior: Tripartite Model & Attitude Measurement, n.d.).

Attitude demonstrates an expression of favor or disfavor to something. Attitude can be affected by

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Attitudes are conceptualised as stable entities or temporary constructions (Bohner and Dickel, 2011). The following article moves on to describe in greater detail the potential influences of attitude and attitude change with the aim of highlighting possible reasoning behind these. Furthermore, to define a particular attitude as a ‘stable entity’ is to suggest that one’s attitude is derived from a preconceived idea or memory. To the contrary, a ‘temporary construction’ is to construct an attitude in an instant following a particular event or stimulus. Whilst Visser and Mirabile (2004) claim that attitudes are a stable entity, and in contrast Shwarz (2007) believes attitudes are a temporary construction, Eagly and Chaiken (2007) take a moderate stance by defining attitudes as a psychological tendency, expressed by evaluating a particular entity with some degree of favour or disfavour.

Social psychologists know that people’s attitudes define whether they have a successful, bright, happy future. Most people can agree that this is the case, but people must ask themselves why and what really makes up a person’s attitude. In past years, attitude was recognized as one of the most important psychological experiences of human beings. Over time, the significance of attitudes has increased specifically in understanding how people come to be who they are. This paper will discuss the structure of attitudes through the ABC Model which explains three different components (affect, behavior and cognition) and how these components play a role in people’s lives.

An attitude survey is a test or survey on the feelings of a population on a specific product, or company. These surveys can be useful for recognizing markets, and learning what demographics a company needs to concentrate on to uphold or increase sales, and measuring the market effect of announcements or events. Consistency is looked for more among attitudes and behavior.

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

Online customers are always seeking new products, new attractiveness and the most important thing being compatibility with their budget. The internet is the best way to save time and money through purchasing online within their range of budget on home or in anywhere. Online customers don’t have limits to online shopping. They also apply internet for comparison of prices of goods and services, news, visit social networks and search information and so on. The depressions have thus much impact on online customer’s behaviour (Rodriguez, 2009, p.3.). Online shopping behaviour depends on four factors such since shopping motives. Personality variables, internet knowledge and experience and last factors are shopping incentive. These are key determinants to influence the behaviour of online customers. Online seekers are

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

In literature there are several definitions of attitude. According to Legendre (LaFortune & Saint-Pierre, 2001, pp. 30-31) an attitude "is a state of spirit, an inner disposition acquired in relation to himself or to the whole element of the surrounding environment that incites a way of being or acting, favorable or unfavorable ". For Morissette and Gingras (1999) an attitude is "an inner disposition of the person that translates into moderate emotional reactions that are assimilated and then tested whenever the person is placed before an object; These emotional reactions lead her to approach the object (to be favorable) or to depart (be unfavorable)”.

Moving further we started reading these selected research papers and continuously brainstormed how we are going to use this knowledge in our project to convert our idea into a reality.

Shwu lng Wu ( 2003) in his study “The relationship between consumer characteristics and attitude toward online shopping” examined the internet users concerns and understandings of online shopping. He measured the attitude of internet users about online shopping with the help of fishbein model. Study showed that consumer attitudes can be measured by fishbein model and examined that consumer characteristics are the main factors that influences the consumer attitudes and online shopping behavior. All the consumer benefit perception factors positively influences consumer attitudes towards online shopping. ( Page 41). Shwu Ing Wu says that marketers must adopt new strategies to get the benefits of online shopping, convenience, more information, effectiveness and modern, freedom of choice of products and frame the excellent home page to attract consumers to buy goods and services. Fishbein model was framed so that consumers attitudes towards some objects can be derived from consumers beliefs and feelings about the different attitudes about the object. Fishnein model is also known