Consumer Attitude Towards Mobile Shopping

Online shopping is an important revolution of the Internet retail marketing in this new digital era. It has attracted many users to try online shopping as a shopping channel. The number of consumers preferring internet for their shopping needs has been constantly gaining importance mainly because of its easy convenience . As modern day consumers are running short of time many consumers do their transactions online. Internet online shopping is seen as a boon to manage shopping and work. Consumers

main aspects related to mobile commerce drawing interest among scholars and organisations is the consumer behaviour in relation to mobile shopping. The works of Balaji et al. (2013) argue that mobile shopping is a practice very much dependent on the decisions of the consumer and understanding this behaviour is key in understanding mobile shopping. Chong, Chan and Ooi (2012) highlighted that the mobile phone usage has affected people’s use of online services prominently, mobile technologies being observed

million shoppers through mobile application in India in 2014 Q1 and is expected to cross 110 million mark by end of year 2017. CAGR vis-à-vis a global growth rate of 9–11%. Electronics and Apparel are the biggest categories in terms of sales. The rapid growth of M-commerce in India is being driven by greater customer choice and improved

indifference. Just as the skill as well as challenge does exceed values in threshold and deliver and exhibit out a decent match, then the users can experience the flow. When a user adapts to the mobile type of payment, the users will need to recognize fundamental knowledge or wisdom in addition to the mobile

A STUDY ON CONSUMERS PERCEPTION AND SATISFACTION FACTORS OF MOBILE COMMERCE WITH SPECIAL REFERENCE TO THANJAVUR AND TIRCHIRAPALLI DISTRICT ABSTRACT: Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find

Proposal on the Customer Preference for Apps in Mobile Retailing in Manchester Area Executive Summary The proposed research is attempting to identify the preferences, interests and motivation of the consumers in Manchester area in using Apps for the mobile retailing. The variables that are taken into consideration for the study with respect to the individual respondents include age, educational level, frequency of online shopping, frequency of offline shopping, interests in using apps, the preferences

Many of their studies have posited new emergentfactors or assumptions which are based on the traditional models of consumer behaviour,and then examine their validity in the Internet context. Models of E-commerce Business-to-Business (B2B): B2B e-commerce is simply defined as e-commerce between companies. This is the type ofe-commerce that deals with relationships

Reinforcing the Luxury Brand Experience in An Omni-Channel Setting with Strategic Online Visual Merchandising Introduction Over the past decade, the consumer has taken the lead in online brand perceptions and conceptualizations. Multi-channel business practices are becoming more adaptive with its fast-growing and evolving consumer market. It is essential that retailers in the 21st century acknowledge the success of multi-channel businesses. The function of multiple-channel retail, also commonly

cluttered world, smart consumers demand simple and easy comparison-shopping features that take the stress out of grocery getting – leading them directly to the products they’re seeking, while saving their family time and money. At Comp-U-Shop, our mission is to help grocery consumers easily compare and purchase anything in-store – in less time, and for the best price that fits your buying habits and desires. Now with our iPhone app, you can enjoy Comp-U-Shop’s unique shopping user experience (UX) anywhere

of the consumer behavior online, with focus group as young adults aged between eighteen and thirty-four interested in buying a mobile phone or a related product ,Petrovic Dejan explained that the most relevant behavioral characteristics of online consumers and examine several ways they find, evaluate and compare product’s information. Comparison of the freshly collected surveyed data with the present existing consumer behavior theory resulted in number of issues related to a specific consumer group