Consumer Attritudes Of Consumer's Attitudes Towards Online Shopping

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

However, customers are extremely concerned about privacy and secure issue due to they need to fill out the personal and credit card information in the progress of online shopping. But in all, online shopping is an inevitable trend and it is believed that the market of online shopping will keep growing in the future.

The online shopping market showed a continuous growth in revenue and employment in the last years (“CBS Statline - Detailhandel,” 2016), but despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.

Almost all merchants are already or trying to have their own website to sell their products or services. However, many stores have not clear how they institute the amount of their sales through the online cubes. In my research paper, I focus on to what extend the online platform compete with the retail shopping. There are theoretical research model and practical cases to identify the determine factores of cumers behaviors. Then analyzing how can the side of sell compete the physical stores, and how to occupied the market shares in a short time. Therefore, I will from the possible factors, perceived risk, consumer resources, service quality, subjective norms, product variety, convenience and website factors are the main possible factors, to figure out to what degree they affect consumers’ adoption of online shopping.

research, it’s been shown that 75% of online shoppers are concerned about giving their personal and credit card information which comes under privacy risk. This study focuses on how the perceived risks influence two main categories of products- Digital and Non- digital products; Digital products being all the products that can be

Online shopping provides consumers with and experience of sensation. Making payments or shopping can be done everywhere and anywhere as long as there is an internet connection. The internet allows customers to do shopping online anytime and anywhere, which means customer can browse and shopping online 24-hours a day, 7 days a week from home or office, which attracts some time-starved shoppers come to Internet for save time to searching products in physical store. Additionally, Internet offers some good ways to save money and time. For example, shoppers do not need go out to the physical store and thus there is no transportation

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.

Evident from the research conducted it can be concluded that there are many different perceived attributes to online shopping. With the most important attributes being financial security, convenience and website design.

According to Brassington, F. and Pettitt, S., (2000) Consumer behavior of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process. Consumer attitude with regards to online shopping depends on the direct effects of relevant online shopping features. Online shopping features can be classified into consumer’s

So, convenience is regarded to be the most important factor while doing internet shopping. The reason behind this is considered to be that these buyers are time-constrained, also they do not mind to buy products without examining the quality by touching the product as in this way they can save their time.

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study