Consumer Attritudes Of Consumer's Attitudes Towards Online Shopping

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

2.2.5 Privacy Privacy is about the level of safety of the website and protection on users’ information and this dimension support significant setting in online service; users also realize the critical risks in the internet cause by possibility of inappropriate use of their personal and financial data (Li et al., 2009; Yoo & Donthu, 2001). It is supported by Hussien and Aziz (2013) and Parasuraman et al. (2005),which they published that privacy for the e-service is customers assume they confidential information is protected and there is no intrusion in the website system. Privacy has given a numerous educational regard in e-retailing (Loiacono et al., 2007; Madu & Madu, 2002; Yoo & Donthu, 2001). Although Parasuraman et al.

It is the year of two thousand and fifteen—the 45th years after Internet was first invented. Internet is developing in an incredibly speed, so does the online business. People can accomplish more without stepping out of their houses. Imagine what if we are carrying bulk of cash to pay our tuition instead of paying online. Since Internet greatly facilitates the process of paying and choosing, online shopping has become the couple top shopping preferences. Some people love online shopping because online shopping is easier, cheaper, both money and time saving. Meanwhile, some people don’t like online shopping because they think online shopping is unsafe, not reliable, and bad for economy and retails are irreplaceable. This paper will focus on the advantages and also the disadvantages of online shopping.

The growth of the internet enters into marketing world (Kımıloğlu, 2004). The internet is used as another marketing tool in several purposes; a cost-effective advertising channel (Eri, Islam and Daud, 2011), a resource for customers’ personal data obtaining (Pope and Lowen, 2009), and a market place (Lwin, Wirtz and Williams, 2007). Apart from those rising benefits, there are also problems and ethical issues growing aside. Privacy seems to be the biggest issue that marketers have to deal with the growth marketing use of the internet (Pitta, Franzak and Laric, 2003; Miyazaki, 2008). Many researches found that privacy could have effects on trust, loyalty, and attitude on customers toward companies doing business on the

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Mainly, “Pricing” is one of the factor that can influences consumer’s purchasing. Each factor played different role to persuade consumers purchasing Intention. Customer’s trust on online shopping system was hard to attain but Advertisements on various mediums not only attains consumers trust but also aware public about the core benefits associated to online purchasing besides, influence them to go for online purchasing. To place an effect on consumers purchasing intention toward online buying, advertisers depict the benefits associated with online purchasing like Low Pricing, Ease of Use and wide range of Brands availability. However, this project seeks to explore the factors such as Advertising, and pricing which contributes in influencing consumer’s decision.

With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future

A survey was also completed, a sample of 66 undergraduates. Showed a positive outlook on the future of e-commerce. A little over half “57.8%” responded saying they still find it difficult to spend a vast amount of money while purchasing a good online. This paper will outline the pros and cons of e-commerce, traditional brick and mortar businesses and consumer behavior.

The purpose of the case study is to understand the perception of consumers towards online shopping. A sample size of 100 respondents has been taken into consideration across various

E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market

The authors stated product offerings, convenience, cost saving and richness of information as critical reasons that makes Indian consumers go shopping online derived on the basis of literature review and study of market statistics through case study. However an in-depth research was required to analyze the factors affecting the online consumer’s behavior. The efforts of e-marketers which can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer’s virtual experience, the Web experience, were not concentered upon. “Efthymios Constantinides, (2004), Influencing the online consumer 's behavior: the Web experience", Internet Research, Vol. 14 Iss 2 pp. 111 – 126”

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study

Online shopping provides consumers with and experience of sensation. Making payments or shopping can be done everywhere and anywhere as long as there is an internet connection. The internet allows customers to do shopping online anytime and anywhere, which means customer can browse and shopping online 24-hours a day, 7 days a week from home or office, which attracts some time-starved shoppers come to Internet for save time to searching products in physical store. Additionally, Internet offers some good ways to save money and time. For example, shoppers do not need go out to the physical store and thus there is no transportation

In the past couple of the decades, internet technology has grown enormously. Users have access to millions of resources in front of them instantly. According to Zakaria “the internet users in December of 2000 were “360,985,492”, and in December 2011 the number of users became “2,267,233,742”, with a growth of 528.1%.” The in The world of businesses is changing because of E-commerce has been essential tool for businesses. About 53 percent of all purchases are by E-commerce Businesses have come up with plans to use E-commerce to deliver their products and services to the market. However, there are some risk of using E-commerce, the risk are financial, performance, or social risks. Not taking the right steps and having poor security can cause identity theft.