Consumer Awareness

2736 Words Aug 13th, 2012 11 Pages
CONSUMER AWARENESS
ECONOMICS PROJECT
10/23/2010
NAVEED KARIMBAKSH
XI-B

TO
Mrs. BIBY
ECONOMICS TEACHER
TO
Mrs. BIBY
ECONOMICS TEACHER

CONTENTS S.NO | TOPIC | PAGE NO. | 1 | ACKNOWLEDGEMENT | 3 | 2 | LIST OF TABLE | 4 | 3 | LIST OF FIGURES | 5 | 4 | INTRODUCTION | 6-7 | 5 | BACKGROUND INFORMATION | 7-10 | 6 | SURVEY | 11-23 | 7 | CONCLUSION | 24 | 8 | Bibliography | 25 |

ACKNOWLEDGEMENT First and foremost I thank the god for his blessings, showered on me in completing the project successfully.
I am heartily thankful to my Business Studies teacher Mrs. BIBY MATHEW whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject. I would also like to express my
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A majority of the advertisements are aimed at young children today, especially those covering food products, beverages and cosmetics (especially toothpaste/fairness creams). Advertising influences the food preferences and eating habits of children to a large extent.
Unfortunately, many advertisements make false promises, are highly exaggerated and give incomplete descriptions of products. The media, schools and parents along with consumer groups need to help children develop the ability to understand the purpose of advertising. There is so much more information available to children that they must perceive the importance of distinguishing between different sources of information.
The consumption patterns are changing fast and children today are very clear on their choices regarding food, clothing, cosmetics or accessories. Parents are increasingly permitting their children to take decisions when shopping. It then becomes very important for children to check details (for example, labels) before buying products. Children can be taught to shop wisely and a few simple precautions will ensure that they choose the right product at the right price. It is but natural that parents wish the best for their children, and strive hard to fulfil their demands. But this is not always a good idea as it affects both the parents and children in a negative way in the long run.
Consumer education also involves

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