Consumer Behavior Analysis: Consumer behavior analysis is an important element in relationship

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Consumer Behavior Analysis: Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization’s business profits. Consequently, one of the major ways of enhancing an organization’s bottom line is through knowing how to effectively perform customer behavior analysis. As the marketing manager of a company that is seeking to launch a new product line of personal…show more content…
Fear appeal seems to be the most suitable for these kinds of products because it will create consumer perception that encourages the target audience to purchase these products. While the best suited medium for the use of fear appeal is not clearly defined, it will be a suitable type because it generates an appropriate consumers’ perception towards the message communicated in the adverts and the product or service being advertised. This type of appeal would also be appropriate by focusing on clear demonstration of the need for these personal care products among the target market.
Cultures Likely to be attracted to the Product: In the marketing process of the new line of personal care products in the U.S. market, different cultures are likely to be attracted to the products. The product will appeal to varying cultures because of the respective issues that every culture undergoes and its probable benefits to customers from the specific culture. In the past few years, the male personal care products market in the United States has grown tremendously because of changing perception towards these products. Actually, the growth in this industry is attributed to the consideration of such products and treatments as perfectly acceptable. The different

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