Consumer Behavior Analysis For Aboriginal Tourism Experiences

An analysis of the potential for growth, size of the market and trends in tourism and any

a) Economic conditions within the international markets including expenditure on overseas tourism generally and any trends in this;

General attitudes towards Aboriginal tourism experiences: local tourists want to explore their local tour spots first before they travel overseas. They have grown up hearing about the local famous tourists spots, but due to work schedule and family life, they have not found the time to travel locally, they would like to know more about the local touring spots when they are young and fit.

One of the most difficult tasks to overcome is governments and other multilateral agencies ability to support the empowerment of Indigenous people and the will to consult and accommodate Indigenous peoples before undertaking decisions on public policy and programs designed to foster the development of Indigenous tourism (***ITG). With the history of the Australian government’s previous involvement in Indigenous affairs, there is a lack of trust, which goes both ways between the two (***). One example that shows the negative impacts of tourism brought about by government guidelines was that of Aboriginal land in Lake Condah, Victoria. It was found that the original owners did not gain economically from a tourist venture on their land, which they had leased to the Victorian Tourism Commission in 1990, nor do they have control over the venture (Altman and Finlayson 1992:6). While the lease terms could have specified some proportion of Aboriginal representation in a tourism policy decision making committee, there was no such agreement. This seems to be a reoccurring trend where Aboriginal and Torres Strait Islanders are rarely involved in tourism developmental issues (Clements and Rose 1996:62). Being that trust is one of the fundamental building blocks of a relationship, all protocols and guidelines must be followed to progress towards a harmonious and sustainably profitable rapport.

The Daintree Rainforest, sensual fun with spectacular views and equipped with wildlife. Imagine throwing spears and imagine the taste of the Bush Tucker. Using the words

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

Theoretical data has been collected from the various articles and books and from the available data sources online and for situation analysis statistical data from different resources, govt website and official tourism website. The material has been gathered with the help of questionnaires, interview and finally the outcome will be analyzed in accordance with the research question.

There is a need to actively monitor all the different investment in order to avoid overdue financial burdens on the company. In this regard it is very important for the company to find optimal locations and places for the development of appropriate tourist destinations. Other such locations would also provide a suitable alternative to the visitors, whether they are local or foreign to the present tourist location of the

“Tourism Australia did a research project which found the segments in other cultures that will be welcomed to the Australian experience . This target market is highly recommended to Australia’s offer and has more chances to stay longer, spend more and spread out to remote areas. Experience Seekers are, by definition, looking for unique and personal experiences from their holidays. Using different research, studies find how travelers think and feel to understand the personal factors that impacted them to travel. Experience

Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations

The growth of tourism industry in the developing countries is seen through economic lens. As the number of tourist arrival increases in a developing countries it helps in generation of income and also provides employment opportunities to the local communities of the particular tourist destination region. Tourism industry is expeditiously growing industry. According to UNWTO (2014) report, the growth of international tourist by mid 2014 was 4.6% and the destination worldwide received around 517 million tourists between January and June 2014. The increase in tourist activity at any destination helps in the development of the region when such development is unplanned then this

Over the past forty years, trends in the tourism industry illustrate there has been strong growth from a regional and global perspective. This increased growth in the industry has ultimately brought large benefits to communities, providing great economic development, employment, and social benefits. It is imperative that communities capitalize on these opportunities. Local governments are one of the of the major authorities to provide infrastructure and planning procedures that maximize the benefit for their communities in a sustainable manner.

Destination factors are another factor which influences the supply on tourism regions. There are many elements of destination factors, but the main aspects of destination factors are ‘quality of the products and technology’. The quality of the products provides the main image of a particular company.

The study of consumer buying behaviors is key to the efforts of marketers and the creation of effective marketing strategies for an organization. As one analyzes data collected from consumer purchases or data gleaned from surveying shoppers and consumers, that data can potentially lead to information for building strategies aimed at:

In researching consumer behaviour to develop a successful marketing strategy (Roy, 2009)a number of key Australian consumer behaviours become apparent. The most influential are: