Consumer Behavior And The Digital World

Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively when

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The world continues to develop as technological developments overpower consumers every day. Compared to twenty years ago, consumers now surf the internet, watch television on demand and use mobile phones to view a variety of marketing content instantly. With this in mind, in a consumer behaviour context marketers are in a position to cater to the needs of the consumers’ and can target the consumers’ needs through the use of technology. More so, a consumer is exposed to many facets even when sometimes they are unaware of this. Technology affects the way consumers make decisions because there are many choices exposed to them. Certain consumers may have different psychographic, geographic and demographic behaviours. Marketers cannot make one product or service and cater to all of their needs.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Digitalisation has done more than alter consumers purchasing habits though. Perhaps the most significant change is in the interaction and voice used by brands when connecting with consumers.

Perhaps the most radical change in consumer behavior happened when the new-era of internet began and the way customer’s search for information and evaluate alternatives changed almost instantly. Today customers face the challenge of being overwhelmed by information rather than not being able to access it. The internet has also revolutionized

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.

Next, there is a moderate threat of substitute services. More and more offline companies are tapping on the vast potential of the online market through the creation of their online retail sites. For example, if someone wants to get a Dell computer, he may choose to go to Dell’s online store to purchase it. However, the uniqueness of the online auction site is that almost everything under the sun can be listed for sale. If a person is looking to buy something special, he can more often than not find it listed on eBay.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. This research paper explains the changes occurred in consumer behaviour of India. The purpose of this research paper is to find out the factors that are affecting the consumer behaviour and what strategies can be formed to adopt those changes and achieve the long term growth and success. The synthesis of this research paper is based on the secondary data sources as well as the observation of buying behaviour of consumers. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of

The social life was local at the beginning of 20th century. It was a period in which products were made on a mass scale and business primarily concerned itself with how to build the best sales force. With the change in technology at the end of 20th century marketing has moved steadily focusing on the individuals. These changed the possibility and conduct of business. Marketing became more tied to communication and transportation revolution. As a result the job and responsibilities of marketers have been moved to other scope. Marketers started to focus on the individual customer, which was also very important. Internet as a new technology reinforces the new marketing emphasis. A new fast paced digital economy is emerging in today’s technology driven world. Consumer becomes an integral player in the development of the product, in the digital marketing environment. It allows vast coverage and helps in serving the customer better.

Because this is a world of technology, consumers are now shifting their focus from the traditional way of living to the advanced way of living. Consumers are now using technology to where ever they want. They are using online sources for searching information. The advancement of new technologies allows them to use more new-way to search information and through the technological communication, channels allow them to provide their information as well. With the help of technology, consumers have become able to think strategically before making any decision. Before making any decision of purchasing, consumer fully investigates their favorite product, which they are intended to buy. Not only this they also label their products and if they do

Technology, again, has caused a major disruption to marketing as we know it. Of course, this has happened before - television, radio, and even the printing press have caused major disruptions in how businesses market to consumers. However, this disruption has the potential to be the biggest game-changer ever. From big data, mobile technology, social media, content marketing and the cloud; all of these elements are intertwined and leading us to the future of marketing. Today’s marketing department is in a state of flux, often reacting rather than proactively embracing the changes that are coming. Industry experts have identified some major trends, like the unmistakable shift to mobile devices and customer-driven marketing, that are unprecedented in the past and only possible because of disruptive transitions in technology, society and demographics.

The rapid growth in technological capability, accessibility and usability during recent memory is undeniable: in January 2015, almost 42% of the world’s population had access to the internet, there were 2.08 billion active social media accounts worldwide, mobile cellular internet penetration was on an all time high with approximately 3 billion unique mobile users, including more than 70% penetration in many emerging markets and developing nations worldwide. This widespread prevalence comes with the ability to manifest market power and influence buying decisions on a new, much larger scale. This essay will analyse in what ways new technologies have impacted the purchasing habits of the public, their effects on the consumer decision-making process and how, if at all, marketers can utilise these new technologies in their favour and influence consumers’ preferences.