Consumer Behavior : Avatar the Movie

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

Self esteem is how an individual evaluates their worth as a person. It is not a person’s talents or abilities or how they are seen by others It is seen as the feeling of not being good enough. However, that does not mean people with high self esteem view themselves as

A person with a strong sense of self esteem will have a more positive outlook on life and will be strong enough to handle difficult situations through life.

4. Din, Yangon. (2007). Titled: The dynamics of the movie industry: Theatrical Exhibitions & DVD rentals. The University of Wisconsin.

The 2009 film Avatar directed by James Cameron is a stunning visual masterpiece that required state of the art animation technology. Avatar was officially budgeted at $237 million and became the highest grossing film of all time bringing in more than two billion at the box office. The film used a new form of stereoscopic filmmaking that was touted as a breakthrough in cinematic technology. Avatar was nominated for nine Academy Awards, including Best Picture and Best Director, and won three, for Best Art Direction, Best Cinematography and Best Visual Effects. Avatar can be analyzed from various new historicist perspectives and effectively makes provocative statements about social issues such as race relations, imperialism, environmentalism, and the tactics of the military industrial complex.

self esteem cultivates success. The greater our self esteem, the better equipped we are to deal with life’s daily challenges and stressors. Positive self esteem enables us to handle problems and bounce back from them quicker.

36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their

Avatar is a blockbuster film from 2009 and one of my most favorite Sci-fi films of all time. The film was directed by James Cameron, who is known for directing films like Titanic (1997), Aliens (1986), and the Terminator (1984), all of which helped shape the film industry into what it is today. Although at the time, there was a recession and people were trying to save money, this movie became the highest grossing film in at the time. The movie provided stunning 3D technology unlike any other movie and this was one of the reasons that made people want to go watch the film. From visual effects to the camera angles, James Cameron directed this movie to make the audience feel like they are in the movie. Although the film looked amazing, there were messages and themes inside the film that made it such a success. The film provoked discussions about various messages and themes embedded inside the film, such as terrorism, Imperialism, religious connections, and connections to current world. Such messages can be clearly seen throughout the plot of the movie.

Cineworld is in a very competitive market that consists of various cinema chains who all want to be the best and provide the best service. Cineworld faces harsh competition from: Vue, Odeon, Pathe and Showcase, all big cinema chains with their own unique way of delivering their service, this table illuminates where Cineworld stand in comparison to their competitors in terms of size (see appendix 2). The cinema industry is reliant on customers spending their disposable income on watching the latest movie, however with the arrival of indirect competition in the form of online streaming sites such as ‘Netflix’ and illegal but easily accessible sites such as ‘Putlocker’, films are easier to watch now more than ever, even in the comfort of your

4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

Movies create realities. As life tells the stories of each, each moulds the reality which he/she believes in. Movies are like these stories of life, but recorded within the bandwidth of camera to capture a perspective. Also, movies are applied to reality, are the reflection of the world, or are the doorsteps of escaping reality – fantasy. As of what James Cameron’s Avatar, this movie reflected the three statements above this sentence. Avatar is a critical acclaimed hit when it released, spanning dollars after dollars of sales and revenue. The question remains, what is the story of this movie? As for these statements about Avatar, this blog would try to answer some key aspects of the film through the set questions given by lecturer – though not all questions will be answered.

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;

Consumer behavior is considered as the mental and emotional process and the observing behavior of consumers during searching, purchasing and post consumption of a product or service. Consumer behavior involves study of what they buy, why they buy, how they buy, and when they buy (Gupta & Shallu, 2013). From various sources, the past experience and state of mind, the consumer may determine the impact that advertising has on him/her. In an effort to improve messaging and to gain the audience’s attention, advertisers create some special moments to resonate the mind of the target customer and motivate the audience to purchase the advertised product or service (Chakrabortty, Hossain, Azad, & Jakirul, 2013).