Consumer Behavior By Hawkins Best, Coney Book Review

Freecycle.org or as nicknamed by users, “Freebay” is a great way for individuals to give away items that they no longer want. It is very apparent that this website has achieved such high levels of success and growth in such a short period of time, due to the fact that they are different from all other sites. Everyone has become accustomed to a world where nothing is free. Human beings are used to to having to pay for anything they receive. Most people are even leery of the fact of receiving something for free. The common question behind something being given away for free is “what’s the catch?” The same is true for websites. As consumers, we are programmed to believe that when

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

In this assignment I will be analysing the following; a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making.

On behalf of the Buyer Behaviour assignment, I would like to express my sincere gratitude to the lecturer, Mrs. Anika Vats for her supervision and guidance. And also I would like to thank the certain websites for lending me out the articles and notes in order to collect information regarding to the assignment. I thank my friends who helped me to get information.

Consumer Behavior can be described in many ways. How does one describe it and just what affect does it have potentially on a community? One can imagine the positive or adverse effects it may have personally or with consumers, however, marketers know that value is the key in order to reach consumers. Our textbook provided the following focus; it states; “This chapter focuses on precisely how the value a consumer obtains from a purchase or consumption act varies based on the context in which the act takes place. Situational influences are the team that captures these contextual effects…” (Babin/Harris, Page 227)

Consumer decision making is “the process of making purchase decisions based on cognitive and emotional influences such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase.” (Schiffman & Kanuk, 2007, p. G-3)

Consumer behavior refers to the behavior of consumers when they buy and consume economic goods and services. The behavior during the purchase of goods consists of, the purchase planning, purchase negotiations, the purchase completion, which still has contractual nature, to post purchase behavior is highly variable (Schiffmann & Wisenblit, 2015, p. 30-32). The consumer is influenced by the different factors such as: culture, family, peer groups, feelings, attitudes, personality and many other components. Therefore the consumer behavior deals with how the consumer buys, how the consumer decides to buy the product, where the consumer buys the product, how the consumer pays for the product and what the consumer uses the product for (Blackwell et al., 2006, p. 4-6).

[23] utilize previous research of traditional WOM that had any similarities with E-WOM they develop the new construct into five utilities:

When it comes to marketing the most important factor of the marketplace is the consumer. Consumer markets and consumer buyer behavior are essential areas of marketing that must be taken into account when constructing and implementing a market strategy. Understanding what affects consumer behavior can make the difference between a successful marketing campaign and one that doesn’t reach its objectives. This paper will cover several factors of consumer behavior such as; characteristics affecting consumer behavior, types of buying decision behavior, and the buyer decision process.

However, passive view has also been criticized for failing to recognize that consumer plays a equal role, consumers decision-making is influenced by their psychological factors such as motivation, perception, learning, and attitudes, consumers. Besides, consumer decision-model illustrates that consumers evaluate alternatives before purchasing decisions are being made. Further, a passive view fails to recognize that decision-making can be influenced by one’s mood or emotional the moment. Hence, a passive view is argued an unrealistic view (Schiffman, 2010).

Marketing executives need to understand what consumers want and that the product and services they want are constantly changing. Having a real understanding of consumer behavior will be crucial to a company’s success. Consumer behavior describes the reasons why consumers decide to purchase certain items and how they use and dispose of these products and services they have just purchased. This study also includes the outside factors that can also influence purchasing decisions. There are five steps that consumers follow when buying products and it’s called the consumer decision making process.

Engel (1986) define consumer behavior as "those acts of individuals directly involved in obtaining, using and disposing of economic goods and services, including the decision processes that precede and determine these acts". The present paper is a reflective journal based in which three different marketing activities have been selected and analyzed from the perspective of their influence on consumer behavior.