Essay on Consumer Behavior: Diary of My Processes

Rather than observing the action, it is important to observe the motives behind the act. By understanding the emotions of the actor, we are then able to gain a greater understanding of the act and the culture that influenced the actor. While reading this article I couldn’t help but reflect on my own experiences in gift giving. I love giving gifts, for a long time I tried so hard to give my closest friends the best gifts possible. Not only would I try to give them an object or trinket that they wanted, I would also try to make the experience of opening the gift as memorable as possible. I would make gift boxes that were filled with balloons or boxes that would shoot confetti once opened. I did all this because I thought I was doing it for my friends but after reelecting about it, I realized that I did it for my own benefit. I did all of these elaborate gifts with the intention of making myself seem artistic and amazing in my friends eyes. This correlates to what Cronk wrote about in this article because it shows that no act is done without an expectance of reciprocity. I initially believed that I was doing something out of kindness but it seems as though I was also doing it receive gratitude and

Pure Gym, the UK’s Budget gym giant, launched in 2009 by Peter Robert with the pioneer of an affordable, flexible and high quality fitness operator in the UK. By starting with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, Pure Gym has completed the expansion of further 94 gyms from Aberdeen to Southampton. Not to mention, the acquisition of LA Fitness and its 43 fitness clubs has enhanced the opportunity of affordable fitness centres to people across Britain, particularly in London and the South East. The nature of business lies within five market characteristics involving heavy technology and web use, gym-only proposition, ability to operate club with a single person, scope to operate 24/7 and costs minimum of 50% lower than average industry price

I have attained information about the different plans that the industry offers and gained knowledge about their goals for a judgement free gym. I have worked in the customer service industry for the last 5 years. Therefore I have gained the ability to work with a variety of personality types. I know how to directly converse with essentially anyone who comes my way. I will be able to combine my background in fitness with my pristine customer service ability to ensure that every single person I work with feels motivated to succeed and receive quality

In Money Can't Buy Love: Asymmetric Beliefs about Gift Price and Feelings of Appreciation by Francis Flynn and Gabrielle Adams, they talk deeply about the amount of gifts that people buy. For instance millions of Americans are always buying items and gifts every single day. It is especially this way during the month of December when shoppers “spent over $30 billion at retail stores”(Flynn and Adams 5). The massive amount of shopping for gifts for people who may not even like them is considered a bad habit to economists. People buy things for people who wouldn’t normally buy those things to begin with. It represents a waste in resources and is “referred to as ‘the deadweight loss of Christmas’” which is because people tend to overspend on gifts

When people think of gifts, they often think of material items such as jewelry, perfume, or a new phone. Gifts do not have to be tangible objects but, instead, may be feelings that are shared.

The psychology of projection and engagement relates itself to the gift economy because it serves a foundation in the creation of a relationship. Lethem introduces the concept of

While providing memberships to the community. This facility will provide a variety of fitness machines that are self-applicable to meet the requirements to experience a total body workout and provide services that maintain customer interest and spark customer loyalty.

From all the question that I asked, pretty much everyone answered with an immediate answer with good information. From asking questions I was able to to see the different classes that they had available forming dancing, aerobics, to open studios for yourself and friends as long as you are using the room. What the REC taught me is that there are many ways to be physically active and you can also enjoy it even more especially with friends. I noticed a huge difference when I was in the treadmill by myself compared to playing games and staying active with my friends. I noticed a huge difference within myself because I wanted to play longer and win which what was very

My assignment is to write a critique paper on the facility named “Planet Fitness”. Planet Fitness is a gym that labels itself rather as a “fitness club” that aspires people of all ages, weights and heights to come and hit the gym. Planet Fitness promises a judgement free environment, allowing for even your most introvert and shy gym goers to enjoy their workout without feeling self-conscious because of other gym attendee’s opinions. On the workout floor, their facilities are equipped with mostly cardio machines, with some weight machines and an abdominal exercise area. Within the locker rooms, they come well equipped for serving mass amounts of gym goers at a time. The locker rooms include showers, sinks, and toilets, urinals in the male locker

Based on the above figure, I placed a high rating on Quality due to the strong reasons that were stated. Dependability came second as Nicole mention that not all individuals have similar needs and might require a different approach and furthermore, trainers have the authority to change class schedules as seen fit by the clients. With regards to cost, it was given a very low rating, as Nicole does not want the cost of training to be an obstacle in the way of future clients.

Then, my excitement incited something that would be my demise. Instead of simply presenting the perfectly lovely piece of costume jewelry, my mind began to create a much more elaborate scenario that snowballed to catastrophe. When we got to our first hour study hall, I made a big deal of making certain that several people saw my ring. As they asked, I told them that my maternal grandfather was a full-blooded Native American (he actually was), and that he had given me this gorgeous piece of turquoise jewelry which I wanted to give to Laura Beth as thanks for her help and welcoming manner. As I had hoped, the class was impressed and I knew my status was immediately elevated in this new social group. All was well until one of the boys asked to see the ring. As he examined it, I heard an ominous snicker before he loudly announced, “Hey, Gina, is your grandpa’s name Chief Avon?” Naturally, I was mortified and began to cry and repent about fabricating the story. What is interesting is that from that time forward, the students were much more helpful and welcoming. That was the day that I learned a valuable lesson about lying and trying to impress other people. According to Segev, Shoham, and Ruvio (2013) found that being self-conscious can be positively related with gift giving in adolescence. Adolescents value peer relationships and may give gifts as a way to ensure that they have friends.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

Working out can appeal to many different types of people. Various individuals have different motivations for visiting their local gym. I have found that just by observing people around me while working out, helps pass the time and distract me from my screaming muscles. In my observations I have determined there to be three different general types of people that spend time in the gym. Those types are: The Muscle Heads, the Average Joes and the Socials.

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.