Essay on Consumer Behavior: Diary of My Processes

The biggest flaw that I believe planet fitness possesses is the fact that they live by the policy “do not cater to body builders,” so that they can create the dream of a “judgement free zone”. I am about to put a huge hole into the logic of this policy. There is no such thing as “judgment free”. Judgement and opinion are natural processing agents within the human mind. Everyone judges everyone whether it is acknowledged that they are doing so or not. Also, if it’s a “judgment free” zone, how come the gym is full of illustrations and slang words directed towards a stereotypical bodybuilder? Planet Fitness is being judgmental their selves. By keeping to this policy, Planet Fitness is not only making itself the laughing stock of the fitness industry, but it is also losing a large, plentiful amount of potential customers. Now that I’ve gotten that flaw out of the way, my second biggest frustration with Planet Fitness is the food and candy the facility offers. When people sign up for the gym, they are also signing a personal contact with their selves to be a better, heathier version of their selves. This process involves not only working out, but it also involves dieting, creating a balanced meal plan based on their goals, and being able to say no to eating poorly all the time and instead

II. THEORETICAL BACKGROUND Pure Gym, the UK’s Budget gym giant, launched in 2009 by Peter Robert with the pioneer of an affordable, flexible and high quality fitness operator in the UK. By starting with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, Pure Gym has completed the expansion of further 94 gyms from Aberdeen to Southampton. Not to mention, the acquisition of LA Fitness and its 43 fitness clubs has enhanced the opportunity of affordable fitness centres to people across Britain, particularly in London and the South East. The nature of business lies within five market characteristics involving heavy technology and web use, gym-only proposition, ability to operate club with a single person, scope to operate 24/7 and costs minimum of 50% lower than average industry price

Working out can appeal to many different types of people. Various individuals have different motivations for visiting their local gym. I have found that just by observing people around me while working out, helps pass the time and distract me from my screaming muscles. In my observations I have determined there to be three different general types of people that spend time in the gym. Those types are: The Muscle Heads, the Average Joes and the Socials.

Everyday we are faced with the task of making decisions. Some of these decisions weigh more heavily than others. Our decisions can have an affect on many different variables. Decisions that consequences include financial gains and losses, or the well being of others are often taking into the most consideration. When we invest a lot of time, thought, and finances into our judgments we have a tendency to further pursue these decisions even in the face of failure. Our emotional, financial, and egos cloud our decision-making processes and can lead us to disastrous outcomes.

Rather than observing the action, it is important to observe the motives behind the act. By understanding the emotions of the actor, we are then able to gain a greater understanding of the act and the culture that influenced the actor. While reading this article I couldn’t help but reflect on my own experiences in gift giving. I love giving gifts, for a long time I tried so hard to give my closest friends the best gifts possible. Not only would I try to give them an object or trinket that they wanted, I would also try to make the experience of opening the gift as memorable as possible. I would make gift boxes that were filled with balloons or boxes that would shoot confetti once opened. I did all this because I thought I was doing it for my friends but after reelecting about it, I realized that I did it for my own benefit. I did all of these elaborate gifts with the intention of making myself seem artistic and amazing in my friends eyes. This correlates to what Cronk wrote about in this article because it shows that no act is done without an expectance of reciprocity. I initially believed that I was doing something out of kindness but it seems as though I was also doing it receive gratitude and

I have attained information about the different plans that the industry offers and gained knowledge about their goals for a judgement free gym. I have worked in the customer service industry for the last 5 years. Therefore I have gained the ability to work with a variety of personality types. I know how to directly converse with essentially anyone who comes my way. I will be able to combine my background in fitness with my pristine customer service ability to ensure that every single person I work with feels motivated to succeed and receive quality

When people think of gifts, they often think of material items such as jewelry, perfume, or a new phone. Gifts do not have to be tangible objects but, instead, may be feelings that are shared. Sharing a feeling with another person is a gift that both individuals benefit from. SC Johnson

The psychology of projection and engagement relates itself to the gift economy because it serves a foundation in the creation of a relationship. Lethem introduces the concept of

From all the question that I asked, pretty much everyone answered with an immediate answer with good information. From asking questions I was able to to see the different classes that they had available forming dancing, aerobics, to open studios for yourself and friends as long as you are using the room. What the REC taught me is that there are many ways to be physically active and you can also enjoy it even more especially with friends. I noticed a huge difference when I was in the treadmill by myself compared to playing games and staying active with my friends. I noticed a huge difference within myself because I wanted to play longer and win which what was very

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

In Money Can't Buy Love: Asymmetric Beliefs about Gift Price and Feelings of Appreciation by Francis Flynn and Gabrielle Adams, they talk deeply about the amount of gifts that people buy. For instance millions of Americans are always buying items and gifts every single day. It is especially this way during the month of December when shoppers “spent over $30 billion at retail stores”(Flynn and Adams 5). The massive amount of shopping for gifts for people who may not even like them is considered a bad habit to economists. People buy things for people who wouldn’t normally buy those things to begin with. It represents a waste in resources and is “referred to as ‘the deadweight loss of Christmas’” which is because people tend to overspend on gifts

Polar Diagram Of CrossFit 673 Jerudong: Figure 1: Based on the above figure, I placed a high rating on Quality due to the strong reasons that were stated. Dependability came second as Nicole mention that not all individuals have similar needs and might require a different approach and furthermore, trainers have the authority to change class schedules as seen fit by the clients. With regards to cost, it was given a very low rating, as Nicole does not want the cost of training to be an obstacle in the way of future clients.

Learning Objectives My first objective was to know what it takes to run a local gym. I did learn first hand the time and effort Anthony and Lisa put into the gym in order to make it work. Both Anthony and Lisa are at the gym around 6 a.m. till about 7:30 p.m. Monday through Thursday. They have reduced hours on Friday, Saturday, and Sunday, but

Demographic profile for customers most likely to use the gym’s services: age 35 years date and place of birth 17 August 1981 disability N/A education Bachelor first language English gender Female household income $120,000 per years indigenous Australian No languages spoken at home English marital status Single nationality British number and age of children N/A occupation Lawyer Source of information : - Survey - Questionnaire - Face to face interview - group interview Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

Gift giving culture and its inherent spirit represent a central position in the Chinese traditional culture. Gift culture exists more than 5000 years, which has become the lot of people must have homework (Zou 2014). In China, gifts present an important role in building relationships and asking favors. A proper gift might influence the result of a problem solving. In some important festivals, Chinese tend to buy expensive gifts, especially luxury goods for their bosses, colleagues and the people who they want to establish good relationships with so that to get future career development or to achieve their