Consumer Behavior For Acer

Acer has a degree of control over its prices and a considerable amount of non-price competitions exists, which ultimately leads to price discrimination (University of Phoenix, 2011). As such, Acer should focus on attaining and retaining loyal customers. Their non-pricing strategy should be focused on the development of products that are unique

Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below:

These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why

Acer is a Taiwanese multinational company having hardware and as well as electronic product its headquartering is in Xizhi, New Taipei City, Taiwan. Acer made product like desktop, laptop, PC’s as well as tablet computer, server, storage devices, displays, plasma television and phone. It provides E-business services to the businesses, government and consumer. In 2015 Acer became the sixth largest personal computer vendor in the world and In 2000 Acer introduced new business model, as shifting from manufacturer to a designer, marketer and distributor of the product

Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten

There are 5 stages in the consumer purchase decision making process, the 5 stages are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. The need recognition which also known as problem recognition is most important in the consumer purchase decision making process as if there is no need, there is no purchase.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what

As indicated in the table above, Dell and HP are the strongest players in the computer industry. These results are also supported by the market share statistics presented in case Exhibit 3. Conversely, the table above indicates Acer as the industry’s weakest rival in part because it focuses on producing low priced computers,

Acer is a company that was founded by Shih, his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the reasons why Acer’s startup was outstanding.

Although both companies have diversified into other industries, PC industry is still their most important source of revenue. For years, these two giants are battling for lead in PC market. When measured by market share, HP has taken place of Dell as No.1 seller in PC market since 2007 (FIGURE 1). When measured by revenue, HP also wins over Dell for almost five years (FIGURE 2). Also, Acer grew rapidly in market share partly because of its merger with Gateway in 2007 (Einhorn 2007), and almost matched Dell in 2009.

To maintain trust and honesty the organization will follow up on campaign purchases from the beginning of the business transaction to the final sell of every product. By keeping track of the business transaction the organization can make changes based on the supply and demand principles. This product review is cost effective to the business and at the same time satisfies the customers need. In the event the purchase of the company’s product is not going smooth as planned, the time for a correction is available and the integrity of the consumer is honored. The recommendation of improving products by a team of buyers is beneficial to the business and the consumer long term relationship. The buyers and consumers comments and concerns will be examined to help improve the product and keep the integrity for life.

AsusTeK has tremendous brand name power. Many consumers prefer an Asus product based on name alone, creating business based on a name tag. AsusTeK does not take this brand name lightly, consistently producing high end electronics and computer hardware, as well as notebooks, netbooks, tablets, and mobile phones, that contends with the largest of manufacturers in the market. The company also treats its customers loyally, with different loyalty and rewards programs that benefit return customers. This also creates loyal customers that would rather purchase an Asus brand product over a comparative product. Its recent breakthrough into the mobile phone market has proven to be a lucrative market for them, and with the technology that is put into their phones, it is a strong competitor for the best technology on the market. Their

Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness

The fourth stage consists of individual and environmental influences that affect all five stages of the decision process. Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995)