Consumer Behavior For Specific International Markets

Vietnam is known for many things such as their culture, traditions, cuisines, landscape, war, and their people. Vietnam includes many different landforms as well. Vietnam’s absolute location is 14.0583 N and 108.2772 E. As for its relative location it is surrounded by three countries and the Pacific Ocean, the three countries surrounding Vietnam is Cambodia and Loas to the West, while China is to the North. Some physical features of Vietnam are the Red River Delta that is fronted by the hills that rise into the high mountains in the Northwest, the coastal lowlands and the Mekong River Delta in the Southern regions, and the Annam Highlands which covers up most of the central landscape. About twenty percent of low-lands covers the country.

Countries that were considered for the expansion into the international market were Australia, & Canada. These two countries have extremely similar cultural dimensions based off

The immigration of Vietnamese people to Australia has been occurring for over 40 years in this period of time the reason for migration has changed with the times, but predominantly began with the conflict between North and South Vietnam. With the end of WW2 in 1945, many counties and regions had been greatly affected, including the Pacific, Asia and Europe. The rise of communism, beginning in Russia, and slowly spreading to China was soon adopted by the Northern portion of Vietnam. After declaring independence in 1954, Vietnam divided into North and South Vietnam. Only a few years later the North spread their power and overtook the South, of which resulted in the whole country being ruled by communism.

Geographically, Australia is on the doorstep to Vietnam. If South Vietnam were to fall under communism (as the domino effect theory had suggested) then other Asian countries such as Thailand, Myanmar and Malaya would follow-then were would Australia be?

Identify and use at least two appropriate statistical analysis techniques (such as conversion of leads to sales, correlations between variables, measures of central tendency, time series analysis, etc.) to identify market trends and development based on the data that you have collected. Your report should describe why you selected the statistical analysis techniques to identify market trends and developments.

1. When selecting a UPL the Commander must take into consideration which of the following qualifications? The commander appoints an officer or non-commisned officer ( e-5 r above) on orders as the UPL

Today, Vietnam is a major country of origin for Australia’s estimated residential population who were born overseas.

Vietnam’s population on the one hand started to settle and started to grow crops like rice at around 3000 B.C.E. whereas Australia’s indigenous population were nomads and never settled in one place. This means that Vietnam had a stable economy and system of government while Australian Aboriginals were doing the same thing they had done for 40,000 years; roam around and survive. By the time British colonists had colonised Australia, Vietnam had established itself as a country of the world by trading rice and other “commodities” with the rest of the world. Vietnamese government has largely been kings and emperors since it’s unification whereas Australia didn't have a central government until 1788 C.E. and didn't become a nation until 1900 C.E. In 1975, the Vietcong of the north finally took over the south after 20 years of war, which means that Vietnam became a communist county and hasn't changed since. Australia on the other hand, has a constitutional monarchy which means that the king or queen (of England in this case) acts as head of state but all legislation passed goes through the prime

3. Identify and use criteria to determine suitability of the international market based on criteria included in the Marketing Plan and/or included in country profiles on the TTNQ web site. Then based on these criteria, discuss which of the 2 countries that you have researched offers the offers the best potential for TTNQ? Why? Which factors were important in making your decision?

An analysis of the potential for growth, size of the market and trends in tourism and any other factors you consider

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.

The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. It identifies

After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2

The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as R&D, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures. These attitudes are defined by three orientations toward foreign culture: ethnocentric, polycentric, and geocentric.

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)