Consumer Behavior Essay

15664 Words63 Pages
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Question
Q1. (a) What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary?
Q1. (b) What is opinion leadership?
Q2. (a) What are the strengths and weaknesses of motivational research?
Q2. (b) What is social class?
Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing strategies?
Q3. (b) Sony is introducing a new 27- inch TV with a picture- in- picture feature. How should the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers.
Q4. (a): Are there any
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In science, secondary sources are those which simplify the process of finding and evaluating the primary literature. They tend to be works which repackage, reorganize, reinterpret, summarise, index or otherwise "add value" to the new information reported in the primary literature. More generally, secondary sources

Some Definitions of Secondary Sources: 1 Describe, interpret, analyze and evaluate the primary sources 2 Comment on and discuss the evidence provided by primary sources 3 Are works which are one or more steps removed from the event or information they refer to, being written after the fact with the benefit of hindsight.

Some examples of secondary sources: 1 Bibliographies (may also be tertiary) 2 Biographical works 3 Commentaries 4 Dictionaries and encyclopedias (may also be tertiary) 5 Dissertations or theses (more usually primary) 6 Handbooks and data compilations (may also be tertiary) 7 History 8 Indexing and abstracting tools used to locate primary & secondary sources (may also be tertiary) 9 Journal articles, particularly in disciplines other than science (may also be primary) 10 Monographs (other than fiction and autobiography) 11 Newspaper and popular magazine articles (may also be primary) 12 Review articles and literature reviews 13 Textbooks (may also be tertiary) 14 Treatises works of criticism and
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