Consumer Behavior

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

The secondary data comes from report, journals, online database. The main secondary data sources in our project including but not limited to:

This is existing research that has been gathered previously either by the firm itself or by other organisations. This type of research is collected quicker and cheaper as it has been already archived. Secondary data is normally found in internal and external sources.

Although, there are some disadvantages about using secondary data. For example, if the expert collecting the information had other purposes in mind or if the data is interpreted in a different way could affect the validity of the research analysis. Also, the person or people collecting this data may only capture the information needed to prove their point or even manipulate the statistics. Nonetheless, a secondary data analysis is a suitable option because of the reasons previously mentioned, albeit probable disadvantages exist.

Thirdly the Business would need to collect Secondary and primary Data is data. Primary Data is a Data that is gathered by the researcher himself/herself. Secondary Data is data that is collected by someone else for another purpose.

Data is one of the most vital things to statistics and research information. While there are two types of data that a person might find during the research process; they are primary data and secondary data. Data can come from different sources during the research process. Primary data is any information received on a firsthand basis. An example of this would be if a researcher did an interview on a test subject the information received from the subject is primary data. Primary data is also data received while completing experiments and testing. Primary data is a better type of data to use in statistics because the researcher knows that data is more accurate. Secondary data is any type of data that a researcher gets from another source than themselves. The researcher does not know how the data was originally analysis so secondary data might not be as accurate and complete as primary data is. When using statistics to come to a conclusion about the research completed, it is best to use primary data instead of secondary data.

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

Secondary data are extracted from primary data and usually considered aggregate data, which are not patient-identifiable data. Secondary data are necessary data that are pulled out of primary data for different purposes, such as for facilities specific indexes, registries, and data dictionary. Secondary data are used internally and externally by medical staffs and researchers to determine health patterns to assist in developing

The data is in the form of a spreadsheet, making it easy to identify the required information for the investigation. I am using this secondary data as it would be easier than collecting primary data myself. This would take a very long time, and using secondary data will not affect the results of my investigation if I emit any obvious mistakes in the given data. These may affect the accuracy of the investigation and

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Primary Data is used through structured Questionnaire and secondary data from secondary source like, Journals, Article, etc.

A second key benefit of archival data is enhanced external validity. Secondary data often contains large sample sizes that are much closer to the population. With very large sample size

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

Secondary data was used as a "back up" to the survey. Since the survey was involving a small portion of the population, some data may be skewed. The secondary data was used as a form of a guide to the survey results. It was there to ensure that the student population was represented, even with a small sample. Forms of secondary data used included journals, magazines, newspapers, the Internet, and other online databases.