Samsung is brand name with a strong presence in the consumer electronics market . Samsung is the leader in the flat TV industry with 25.2% of the global market share. The company developed new technologies that has made a revolution in the way people watch TV by inventing Samsung Smart TV. Samsung realized that marketing is all about the customer, and how to convince him with my product rather than the comparators ' similar product. This means understanding the customers ' needs and the factors
Samsung Electronics Samsung is a South Korean Multinational Conglomerate (Chaebol) headquartered in Seoul, South Korea. Over the years it has evolved to be a world-class corporation with businesses that span electronics, heavy industries, chemicals, financial services, and other services such as entertainment, fashion, healthcare to name a few. Samsung group is composed of 516 companies world-wide. Samsung Electronics is the flagship company of Samsung Group accounting for more than 70% revenues
A PROJECT REPORT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION, BANGALORE. SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI-110003 OCTOBER 2012 STUDY CENTRE Acharya Institute of Management & sciences, Bangalore. Website :- acharyaims.ac.in By SK ABDUS SUBHAN REGISTRATION NO. 420920933 Guided By For the partial fulfilment
The research draws attention to how Apple entered an unknown market with the iPhone and even though it did not do very well in the beginning, with a phenomenon product life-cycle management it was able to rise to the top of its league. On top of managing the life-cycle, Apple ensured the iPhone’s success using other techniques such as risking the positioning of the device as a high quality, high priced Smartphone