Consumer Behavior : Samsung Curved Smart Tv Product

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Consumer Behavior: Samsung Curved Smart TV Product Samsung is regarded as one of the most innovative and successful companies in the Information Technology industry because of its production of high-quality technological products that are affordable to many customers across the globe, especially in developing countries. The company has achieved tremendous success through the production of diverse technological products based on market needs and consumer demand. As part of its objective of maintaining its dominance in the IT industry and market, the company launched curved smart TV product for its premium market. The introduction of this product was fueled by its innovative practices and goals as well as the steady growth of its premium market in various market segments across the globe. Moreover, the introduction of the new curved smart TV product by Samsung was driven by the current trend of curved televisions. The ability of Samsung to achieve its objective of ensuring curved smart TV is a mass product with a niche market in the premium segment depends on consumer behavior towards the product. Consumer Behavior Consumer behavior can be described as the process of decision-making and physical activity that people engage in when assessing, obtaining, using or disposing some goods and/or services. In essence, consumer behavior entails a psychological or mental process and physical activity that influences a consumer’s decision to buy certain goods and/or services.

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