Consumer Behavior Towards Ariel and Surf Excel

Consumer goods are goods which are intended for everyday private consumption. They cover a large product portfolio including food and non-food categories. The global consumer products market is valued at USD 3.5 Billion. The industry is growing at a CAGR of 3-4%. In the Indian market GCPL plays majorly in 4 segments – home care, hair care, liquid detergents & soaps, with the following products :

Which of the following is known in marketing as attributes of a product or service that may not be unique

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

It’s more broadly the brand experience that a customer has with you across various platforms and channels, at every step of the way. It integrates technology, data, content, and communication across an organization in an effort to deliver a seamless experience to the customer or prospects.

We believe that our existence is based on creation of the great products with constant focus on innovations. Our faith is rooted in the simplicity and therefore we focus only on the few individual projects that are important and meaningful to us and also to our customers. We honour the perfection and effective collaboration which are guiding us to succeed.

qualities so they will be able to match the right product with the chosen market segment. Its juice is

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

The company is focused on meeting the demand for products to correspond to growing consumers interests in:

They hope to become the most innovative and responsive brand within their market without compromising their values that make them who they are. They strive to commit to providing top quality products at affordable prices,

Consumers are frequently confronted with innovation that requires them to adopt new behavior or discontinue previous behaviors. Although they may be excited by the performance potential of new products, consumers become increasingly concerned with

Consumer needs and demands are constantly evolving throughout our markets. In order to remain relevant to their consumers they establish clear category and brand priorities and define focused objectives. They drive innovation by continuously building on their strong family of brands and introducing new flavors and packages in specific markets. Part of their innovation process, they are launching existing brands in new markets and re-launching or reinvigorating existing brands where appropriate.

For (customer), (company) offers its (product), which unlike the (competition) provides the owner with (benefit).

The FMCG industry has being growing steadily in the last decade mainly because the growth for the middle class population. The key companies in these industries are players such as Nestle with other 31 different plants in Brazil and Unilever with 10 plants.

- Competitors. This is not only other companies that produce similar products, but also anything else your customer can do to satisfy their needs.