Consumer Behavior Towards Big Bazaar

Grewal and Levy (2010: p32) state that ‘a marketing strategy identifies, (1) a company’s target market(s), (2) a related marketing mix - their four P’s and (3) the bases upon which the firm plans to build a sustainable competitive advantage’.

Subsequent to clear direction on marketing strategy is defined, 4P’s tools which contains product, price, promotion and place is used to control the product lifecycle. As Vietnam and Hong Kong has presented its similarity in strategy, therefore suggested Spritzer to share same marketing mix into both countries.

The management practices tackled in this research, included the areas of human resource, marketing and financial. Human Resource Management was limited only as to the acquisition, selection, placement and maintenance of employees. On the otherhand, Marketing Management consisted only the marketing mix which includes the product, price, place and promotion also known as 4P’s while cash and inventory management was gathered for Financial.

Chapter 3: Methodology ............................................................... page(s) 52-68 • Introduction • Approach to the Research • Research Methodology • Sample and Population • Statistical Analysis • Limitations and Assumptions

This is an individual assignment as a single report in two parts. Candidates are encouraged

Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.

Companies not only need to focus on the quality of the products and services, but also the marketing strategies. In addition to the 4Ps marketing, which is product, price, place and promotion with additional 3Ps which is physical evidence, people and process is added together to form 7Ps marketing (Kotler, 2003).

Overview: This section explains the research philosophy, the literature survey for this research, data collection technique, data analysis approach and the overall process of the research. It started by gather the general insights that were relevant to the research; derived the information into a research topic; brief explanation about how the research was conducted, how the data was collected through experiment, how the data was analysed and concluded.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

The four Ps approach to marketing has been captured as the traditional approach to marketing.

Evaluate concepts and principles of strategic marketing and the application to the development of an appropriate marketing mix for Kathmandu.

While pursuing a major in public administration for undergraduate study, I have gained intensive training on data analysis by applying quantitative methods in core courses such as Applied Statistics, Public Policy Analysis, and Operations Research. I have also taken a double major in economics to cultivate my economic thinking. I’ve selected marketing-related courses to acquire basic marketing knowledge. I learned the marketing theory of 4Ps and applied it to analyse MUJI’s marketing strategy in a group project during a summer program at the University of Hong Kong. Through a

A mixture of elements used to pursue a particular market response, the aim of the marketing campaign is to maximise sales at as low a cost possible, in McCarthy’s (1960) analysis of the marketing mix cited in (Waterschoot & Van de Belte, 1992:84), he describes the 4P’s method these are:

The four P’s are essential for any company wanting to implement the marketing concept, unfortunately these tools only concern the operational side of an organisation (they identify the wants and needs of a customer and then present them as a product). If a company wants to succeed and survive in the future they must focus on marketing planning, this concept concentrates on where the company currently is both internally and externally and the best way for long term progression.

In brief, the intention of 4Ps is to create simpler framework around which managers could develop their planning. Although there were some recognitions that all of these elements might be interlinked (e.g promotion based on the price paid by the consumer),also, some commentators have argued that the 4Ps framework is very limited use, in other words, marketing elements only suitable for micro issues, because it only considers the sell side in a transaction , dedicated to what the marketing managers have affected the consumers, rather than take the customers or the benefit of whole society into account , which is actually reflect a production-oriented concepts , but does not reflect the market-oriented or customer-oriented, and it is focused on short-term and purely transactional.