Consumer Behavior Towards Online Marketing Essay

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.   A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep rates low allowing free economic growth as rates increase.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. (Marketing Research, 2007, p.9).

Finally, 29% of all adults had visited an art gallery, show, or exhibit in the last 12 months.  The number rises to 82% among those who follow an art gallery or other visual organization on social media. These numbers suggest that social media positively influences adults to become audience members and participants at nonprofit arts organizations.

is an Associate Professor of Marketing and International Business at the E. Philip Saunders College of Business, Rochester Institute of Technology. Her research interests include online marketing strategies and international marketing. She has articles published in the Journal of International Marketing, the Journal of World Business and the International Journal of Electronic Marketing and Retailing. With co-authors, her papers have earned awards at the American Marketing Association’s Educators’ conferences and is the 2009 recipient of the S. Tamer Cavusgil Award. She

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.

Writing a report is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement of few people. Here I take this opportunity to display my gratitude towards

The aim of this report is to gain an insight into how the concepts and principles of marketing and consumer psychology are applied to a certain product and aim to analyse and evaluate the application of marketing and consumer psychology concepts by a product. This report will be looking at the Cadbury’s Dairy Milk chocolate bar, a product that is known around the world; “In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham… The Cadbury manufacturing business was born in 1831… In 1905, Cadbury Dairy Milk is launched” (Cadbury, 2015). This report will cover a range of consumer behavior theories and how these theories help Cadbury’s attract and retain consumers. It will also include a marketing mix analysis in which at least two alternative marketing models will be included.

Today 's reality is in the pace of the web. People are deadened without the right to gain entrance of web, a great time pass, fortune of data, wellspring of stimulation, online networking, promoting systems, feature streaming. These web terms are recently entered into the circle of advertising, with the nearing pattern, it has come about intense rivalry in business. It additionally cautioned businesspeople to achieve target showcase in the distinctive and fast way.The business changes incorporate, the method for doing advertising in those days. Case in point, the advertisers used to advance their item by using an enormous measure of cash on TV and daily paper promotions. It is paramount that we see there is a long way from the doing advertising in those days than now. Thus, we have to be changed with promoting procedure before we endeavor obligation in showcasing. It has helped us to know our current circumstance in the business world. (Roberts, 2013) The advertising system includes conveying association 's item to the right one. The four P 's of advertising blend i.e. Item, Price, Place and Promotion, which are the establishment. In the event that we are in the field of advertising interchanges, then we must orchestrate our endeavors towards the last P of the showcasing blend – Promotion. We have to create solid deals and publicizing messages that will interface with clients immediately and viably highlight

Sooner or later you will need to hire a professional internet marketing firm in order to take your business to the next level. A do-it-yourself approach is limiting to the point where it is not worth doing except, perhaps, for a business that is started on a shoestring. However, not all online marketing companies are the same. The following are a few things to look for when evaluating an internet marking company.

I also would like to great thanks to our Module lecturer, name for guiding me throughout this report and giving me endless support which really helped me through the completion of this report.

The internet was not designed as a marketing platform. However, after its privatization came an explosion that was mainly directed at internet marketing. By 2013 it had led to internet being integral to marketing. With it the four giants of internet marketing came into being. The four giants ruled the four sectors of the internet marketing. Google dominated online advertising, Amazon online retailing, Facebook social networking and Apple the making of interface devices which defined peoples digital lives. Amazons global revenues touched $57 billion in 2013. It had become the giant of the e-retailing world. Google starting from its search engine became the ad giant with 97% of its revenues coming from advertising in 2012. Around half of the ad revenue was earned from the US advertisers. Apple which was only a hardware manufacturer in the pre internet age grew to become a $600 billion public company and the most valuable one of all times too.

What is more, the digital modes of advertising and selling give consumers an opportunity to access all the information they require with regards to an individual product and provide instant feedback to the sellers. Such information may include price comparison, checking product reviews by other consumers globally. What is more, the internet has reduced the cost and time of doing business globally. More fascinating is the ease with which people have quickly have migrated to the conventional ways of advertising and adapted to the new methods of doing business (Korgaonkar and Wolin, 2002). Since consumers determine directly what they want to view on the internet, a majority of companies today have adopted digital marketing as an integral part of their

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

I would like to extend my cordial thanks to my guide and project leader Mrs. Tejinder Kaur for his invaluable help, continuous encouragement and guidance without which report would not have been completed.