Consumer Behavior Towards Online Shopping

18477 Words74 Pages

Submitted To,
L.J. Institute of Business Administration
Vastrapur, Ahmedabad
Project Guide,
Prof. Saurin Shah

Submitted by
Name Roll No.
1. Siddharth Iyer 47
2. Raj Joisar 55
3. Keval Amreliya 05
4. Dhanraj Solanki 145
5. Akash Gupta 43
6. Simpy Harwani 45 7. Binny Machchhar 71
8. Dhairyah Manek 78
9. Sandeep Ojha 86
10. Bhoomi Kotadia 66

TABLE OF CONTENT No. | Subject | Pg. No
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Objective of the study

To study the online shopping behavior of customers

To study the factors influencing online shoppers and consumers

To study the customer’s level of satisfaction with regard to online shopping

To examine whether customers prefer online shopping to physical stores.


What is Myntra? is ranked among the leading e-commerce companies in India and is the largest online retailer of lifestyle and fashion products. The company was started by a group of IIT/IIM graduates in 2007 and is headquartered in Bangalore. Funded by top tier Venture Capital Funds, Myntra is among the best funded e-commerce companies in the country today.
Myntra, which started as an online destination for personalized products back in 2007, has expanded into broader lifestyle and fashion retailing. Today, Myntra is the largest online lifestyle retailer with over 200 national and international brands under its banner.
Who started it?
Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by top tier Venture Capital funds like IndoUS, IDG & Accel Partners.
How myntra started?
The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B
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