Consumer Behavior : What Affect Does It Have Potentially On A Community?

Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer Behavior, 6e, 6th Edition.

Consumer behavior is an elaborate part of marketing, without it marketing would not be entirety. The human conduct is perplexing, loaded with discussions and inconsistencies, does not shock anyone to marketing academicians and in addition practioners, consumer behavior is no special case, against the background of far reaching acknowledgement of consumer behavior just like the way to contemporary marketing success (Demirdjian & Mokatsian, 2014). Some consumer behaviors are profoundly established, for example, outside habitations, for example shopper’s way of life, home life, demographics, and economic wellbeing. Other inside elements, for example, feelings, demeanors, observations, recollections, and learning are pliable characteristics that have the ability to influence in another direction. Inspiration, observation, learning, convictions, states of mind, and so on all have been utilized as part of clarifying why the consumer behaves on the way he or she does, ideas, for example, social observations, social impact, social prizes, companion weight, expressive gestures, social approvals, and so forth all shed light on the puzzles of consumer behavior (Demirdjian & Mokatsian, 2014).

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.

Critical ways to prevent the current level of food discard can be achieved through the active involvement of communities and consumers. Many retailers have initiated public campaigns to stress that food waste can often be reduced or even avoided. In particular, educational campaigns addressing young generations are very effective in fostering more waste-conscious habits. In addition, information shared with students are taken home to promote sustainable consumption even among family members.

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and

There are several desirable alternatives. Today‟s car buyer, for example, has an abundance of choices among similar attractive models. In fact, research indicates that those consumers who experience greater difficulty in making purchase decisions, or who consider a wider range of store and brand options, are more likely to experience greater magnitudes of postpurchase dissonance.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Over the years, it has come to the attention that consumers are changing their behavior in product selection due to countless influential factors that vary from individuals backgrounds to cultural foundations, and in return lead to a change in consumption. With change being so spontaneous, unsteady and frequent, it is extremely important that marketers and all businesses focus on the factors leading to consumer behavior in order to best understand consumer insights. Failure to do so can only hinder a business because marketers will fail to know how to properly engage and connect with their potential consumers, which can trigger negative long-term effects. By understanding why and how customers react to a certain way and how their

Individuals make choices based on their personal tastes and preferences. Tastes and preferences are shaped by many factors. Some of the factors are family environment, physical condition, age, sex, education, religion, and location. In the analysis that follows, tastes and preferences will be viewed as a given, and discussion will focus on how those tastes and preferences are transformed into consumption decisions.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

As the need for new arrays of consumption increases, so do manufacturers make efforts to understand purchaser behavior, with a more nuanced understanding beginning to appear based on shared insights from an enormous number of disciplines – including psychology, sociology, marketing, economics, neuroscience and evolutionary biology to name but a few. The idea of understanding consumer behavior as a sequential decision-making process is common in marketing (Kotler, 2010). The decision process itself is presented as a logical flow of activities, working from problem recognition to purchase and then to post-purchase evaluation. This decision-making process is affected by some more sophisticated influences. Some of these influences relay on the