Consumer Behavior and Social Class

Socioeconomic class is a class of a group of people having the same social, economic, or educational status. The working class and emerging professional class comes under the socioeconomic class. The socioeconomic varies by different factors such as gender, race and social class. Money is involved when we talk about socioeconomic class but there is more to it. For example, a waitress earning $7 per hour and wins a jackpot of $1 million won’t be in the same situation as the one whose business is worth $1 million. And this is what we will discuss further in one of the films.

In reality class always matters and it shapes our interests in life. We all come from different background and ethnicity. I believe that class is shaped mainly by income and occupation. However, many people think if a person is wealthy, therefore, he belongs in the upper class. But there are other factors that define class and it is more than just how much money you have. It can be the network of people that surrounds, traditions, and academic status that can also define class. Many of it has to do in which family you have been born and network that creates it. All of my family members have been born and raised in Russia; they completed universities, got jobs, and had enough income to support a family. “Each of us is born into a family with a particular class identity and class history—sometimes it is a mixed or hybrid identity—but almost always it is part of a network of other relationships—to other families in a community, to work and jobs, and to institutions” (Zandy 112).

Social class: social class is normally linked to a person’s income and the sort of job they do. People may discriminate against other people because they are of a different social class to themselves.

The concept of social class has been around for ages and is still a part of today’s society. Social class is not only based on the individual’s wealth but also on their social standing such as; monarchs, priests, nobles, merchants, and peasant class. The peasant class was practically ignored, which means that the higher classes would only pay attention to each other. This can be the case in society today, there are some people who feel that their career makes them higher than a janitor. Even though humans have been around for centuries, social class is still a big issue.

Society is set up into a hierarchical triangle that essentially determines social class. A social class is any person or group of people with the same educational, social or economical status. Social class can be broken down into many different categories such as race, age, gender, economic status, educational status and many more. Social class can be measured in many different ways such as financial status, family values, appearance, and demeanor. In America there are six main economical social classes which are the: Very poor, Poor, Working class, Middle class, Upper middle class, and the ruling class.

Social class describes the different "layers" that exist in society. These "layers," or classes in society, are a division that civilization has been running on ever since the beginning of mankind. In most modern societies, our system of social class division is one of opportunity. We experience a good deal of social mobility, where people through generations or in their own lifetime can move up or down the social scale. By examining the many different perceptions of social class along with S.E. Hinton's The Outsiders, it is illustrated that social class has an impact on people while they are growing up, and will usually deny them from rising above adversity.

Social Class is a division of a society based on social and economic status. In today’s society there are three main social groups in America: upper, middle, and lower class; these rankings are contributed by mass amounts of factors, but one of the main factors that people cannot control is their race and ethnicity. Race and ethnicity, likewise as gender, can also play a part in a variety of other concerns such as, education level, income, and where you reside.

Social class is defined as 'people having the same social or economic status' (Wordnet). In contemporary American society, social class is based on the amount of money and property you have and also prestige. Prestige is given to a person through the line of work or the family that they come from. For example, upper-upper class member Jennifer Lopez reeks of prestige not only because she has millions of dollars in her bank account, but she has very expensive luxuries, cars, and houses.

With regards to my own experiences with social class, I recall times from my own childhood. I grew up in a college town full of highly educated people. Most of the children I grew up with came from very affluent families who lived in very lavish, costly homes. My parents did not have the educational background or financial means to provide the lavish life that most of my friends were living. As younger children, my mother always did a good job of providing for our needs. Other than the outward differences of the home I lived in (which was nice, but modest), or the cars we drove, I was unaware of the differences, those became more apparent as I grew older. Most of my friends took family vacations at least twice every year that involved flying

Social class refers to the system of stratification of the different groups of people in a society. These different forms of classification are, in most instances, based on gender ethnicity and age. Social class makes everyone’s lives extremely different. For example: How long one can expect to live. In a wide range of ways, from success, to one’s health class, social class influences people’s lives (Grusky,2003).

Social class is defined as a broad group in society having common economic, cultural, or political status. Where somebody comes from can effect somebody's decision to become involved with that person or not, can effect whether that person will be hired for a job or not and can often effect they way one is looked at and treated by society. Either way, class distinction is always evident within society.

Class is the relative location of a person or group within a larger society based on wealth power, prestige, or other valued resources. In other words, class can be defined as a socioeconomic status in which one’s capital defines their class position thus giving us a ranking of financial status. This categorization of class position is based on economic status that can be determined through income, profession, or inherited wealth. Blue collar (working class), white collar, and upper class (professional services) are the three class categories based on economic status. This class structure is society’s way of determining between the haves and have-nots. One’s ability to be aware of the class system and one’s place within it is known as class consciousness or class standing.

Socio-economic class is reflective of occupation and education, combined with wealth and income to position one relative to others in society. These factors play a significant role in shaping someone's life chances and choices. Social class has much to do with who we are today. For example, access to jobs and education is often determined through the categories of social location and identity. White, middle-class/wealthy, men and women, statistically speaking, are given more access to college entrance and corporate executive employment than to any other persons of any

Social class is the position or ranking of people in society based on social stratification variables like income, occupation, type of residence, education and qualification that affect purchase pattern and buying behaviour. Social classes show distinct product and brand preferences, especially for goods considered as luxuries such as cars, furnishings and leisure activities like golf. For instance, wealth, power and prestige are popular factors frequently used in the estimation of social class. Social class influence can be used as a basis for segmenting markets, and may reflect the aspirations of consumers. (Schiffman, L., Bednall, D, O’Cass, A., Paladino, A., Ward, S. & Kanuk, L., 2008) Members within a social class share similar

There are some economists who support a theory the U.S. economic system is without a social class system, in the typical sense. However, through many proven research methods, science leans in the opposite direction of that theory. It has been shown that humans have a natural tendency to not only roam in places where they feel as though they belong, but they also exhibit similar traits in spending based on their surroundings. The main idea of the article “Social Classes and Spending Behavior” by Pierre Martineau is to understand consumer spending behavior in different social classes in order to apply a specific research design, created by Lloyd Warner, to several different market models. When a consumer of visibly lower social class walks into a expensive department store, the clerks inside will treat her considerably different than they would if a different customer from a noticeably higher living standard walked in (121). By having the difference between them, people who have the same standard will be treated differently in subtle ways (121). Apart from how others from separate social classes are treated, there is also differences among consumers of the same income level, which serves as a better indicator of their social class, as opposed to income level. It is said that Middle-class people do not hesitate when buying refrigerators and other appliances which is durable goods, also no hesitation when buying things in discount houses and making purchase in bargain stores