Consumer Behavior in Tourism

Today, the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major aspects in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries. This growth goes hand in hand with an ‎increasing diversification and competition among destinations.‎

According to CTH Lecture notes (2014) the hospitality industry is one of the largest growing sector in the world and it will be discussed according to the history, characteristic and the importance of the industry as well as the features of the business along with the grading system, the internal and external factors, and the tourism industry is also a large growing sector which provides services such as accommodations, food, etc. The history, characteristics and the importance of the tourism industry will be discussed including the patterns of demands and tourism indicators, with the growth of emerging forms of tourism and the importance of transport, accommodation, attractions and events as well as the deference between tourism

Chinese domestic tourism destinations are under the upcoming challenge from global tourism market.With the increasingly international competition and fast changing market environment,resources development and product design are no longer key issues in tourism destination competition.The importance of meeting tourist’s needs and obtaining actual revisit attract more attention.Compare to those european tourism destinations,those Chinese domestic tourism destinations at a competitive disadvantage about matching the products and serves with tourists’ dynamic travel motivation. In order to build a sustainable and healthy development of tourism destination,companies and relevant organizations has to understand and to forecast the dynamic travel motivation and its

Nowadays, travelling becomes a new trend, especially travel abroad. It can open people’s mind and obtain more experience, so, more and more people spent money on travel (Lee, K., 2002). Besides, the development of family leisure brings a new opportunity for hospitality industry in China, for example, the rising of aging market. In China, young age people spent a lot of time on their work, so they have less time to company with their parents. Thus, they prefer to sign up for a tour for them to travel with other people who are in the same age. As long as many people travel around the world, increase hotel

1 The tourism school, Zhejiang Gongshang University, Hangzhou, China; 2School of Business Administration, Zhejiang Gongshang University, Hangzhou, China. Email: chenjue8@yahoo.com

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

This paper investigates the travel motivations of Chinese outbound tourists and how these are expressed in the activities preferred by Chinese outbound tourists. The answers sought are therefore: What characterizes the travel motivations of Chinese outbound tourists? How are the motivations expressed in activities and actions? What are the implications for the future marketing of Odense City?

The subject of this report is to analyse the tourism business environment of the inbound Chinese market and evaluate this country in the perspective of Visit Britain.

The value of influence is also a crucial element in understanding consumer purchase decision. Brown and Hayes (2008) interpret influence as ‘the action of creating a conductive environment which shapes other consumers’ perspective on a particular matter’ and ‘the ability to alter a person, item or route’.

We study how the use and/or collections of products and their meanings move through a society

It is important to research the specific segments in order to market the product correctly to each segment.

It provides a basis for comparison for the data that is collected by the researcher.

The process of consumer decision making has 3 stages: input stage, process stage and output stage.

when they buy and why they buy. It blends the elements from psychology, sociology, socio-

As the physical boundaries of countries have become more flexible and easier to cross, tourist activities increase in importance and popularity. Tourism as such represents an economic source of wealth in some countries, generating substantial contributions to the GDP.