Consumer Behavior of Micromax

Besides, there are always many new entrants enter the market with the flow of labor and capital (Laudon, 2014, pp. 124). Although the requirements for the entry to the mobile market is relative higher than others, the number of new entrants are considerable while customers are more selective. As a result, those companies like the T-Mobile in this case that are lack of competitive advantages will be omitted by customers. As for the substitute, the development of entertainment tools decrease the desire of the mobile phone although there is little instrument can replace the mobile phone

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

It is important to pay attention to those manufacturers that are working with android (Not only concentrate marketing activities in apple or RIM), because the potential growth of the Google’s brand could be an opportunity to grow in smart phones sales, increasing the market share.

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

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Software: Nokia, Ericsson, Sony Ericsson, Panasonic, Siemens AG and Samsung came up with jointly owned proprietary Operating System for mobiles that had captured 65% worldwide share with 77.3 million smartphone shipment in 2007.

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

One of the most praised aspects of the Linux kernel is that it is completely open source. He published the source code that comprised Linux under the GNU General Public license, which ensured that, while anyone can edit and contribute to the development of Linux, they must release the source code for the changes that they make. Due to this, many have used the Linux kernel in creating their own operating systems. There are many “Linux distributions”, which are third-party operating systems built upon the Linux kernel and operating systems, available, including Ubuntu, Kali Linux, and

Good articulation of a strong and unsatisfied consumer need in the mobile phone network market, which almost makes one want to say “I want this now”!

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

Linux is a trademark owned by Linus Torvalds [1]. It is an operating system which is powerful, free and inexpensive to own based on UNIX [1]. It is a POSIX-compliant with versions available to install in cell phones, supercomputers and most computing systems [1]. Linux is an open source program as its source code is available to the general public for use and the right to modify from its original design without any charges [1]. New code will be added to the next version made available with Linux if it is accepted as a universal improvement [1]. The code will continue to exist and developed by the user even if the company fails [1]. Moreover, updates for Linux are available every six months [1]. Nowadays, Linux is in constant development by

The Data has been collected from 100 customers, through questionnaires, by using simple random sampling. In addition interaction with the staff of Hero MotoCorp Ltd has also given some information.

However, with this emergence of product bundling, the shift for demand in communication has increased drastically. This maybe because it provides customer of terms that they can pay in monthly installment and not need to provide a large sum of cash to purchase the phone. This attracts new, young customers that did not have large sum of savings to purchase the phone in their market price. The question occurs is “How does the company cater to demand? As in, how do they know that this phone will be marketable or saleable?”.