Consumer Behaviour (Kotler and Keller)

Culture is a key aspect of a human that reflects on their lifestyle, family, traditions and pulls together the external influences that play a role in how one chooses to live their life. For me, culture is something you collect throughout your lifetime. In my lifetime, I have been lucky enough to travel outside of the United States and meet people from all over the world. I have seen how people go about their daily routines in many different ways compared to mine. The main cultural influence that has been present in my life since day one is the closeness of my family. All my cousins are very close it has often odd when I hear about families with weak relationships and small size. Another influence that has shaped my behavior was my exposure of extreme poverty and extreme wealth while living in Mexico. Lastly, a cultural influence that has shaped my belief system is my education.

Culture is a very vital part of the world as we know it today. There are very many different cultures all around the world. In the USA, we have a mix of all the different cultures and and family values. From the original Native Americans that inhabited America to the Middle Eastern people in Afghanistan. These people groups have brought their language, food, values, and customs with them.

Culture is a large part of every person’s life, it is what makes each person unique. Within culture there are many aspects such as food, music, clothing, tradition, and many more. Since culture makes up such a large part of our day to day lives, it is almost always responsible shaping and informing our view on the world.

Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups.

3. Culture influences the importance of prestige, status, pride, family, loyalty, love of country, religious belief, and honor. The manifestation of culture that is reflected in this statement is

Culture is an intermingling mesh of traits that, although unique to each person, brings groups of people together. It is comprised of numerous different aspects that are passed down through generations, including religion, food, clothing, language, music, morals, and greetings. Because of its extensive range, it is easy to see how much culture impacts a person’s life. One’s culture vastly affects how he or she views the world due to ingrained traditions, stereotypes, and values within his or her heritage.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Culture refers to socially shared and transmitted patterns of ideas (values, norms, and beliefs) that are instantiated in everyday practices, institutions, and artifacts (Tsai, Levenson, & McCoy, 2006). Culture may play an important role in emotional regulation and expression. Of particular interest is the interplay between collectivistic and individualistic societies and social expectations and customs.

Culture a set of shared values that a group of people hold. These values affect how you think, act and most importantly the basis on which you judge others. These behaviors can be viewed as normal and right or strange or wrong. Keep in mind though that we are all individuals and that no two people belonging to the same culture

Culture identifies who we are, what we know, what we don’t know, and what we want to be. Culture shapes the way people interact, and understand the world around them. It establishes answers to basic problems, and it provides guidance for our everyday lives.

The attitude, values, ideals and beliefs of individuals are greatly influenced by the culture in which they live. Precisely, culture is the sum total of the ways of life of people in a particular society.

Culture is what helps us define what we like and dislike and our values. For example, I live in America and have an outgoing personality. However, in some cultures being an outgoing female would not be acceptable as they believe women should be more reserved. If I lived in one of those cultures, I would be more reserved as that is what I was taught to do. Culture dictates your personality in that in tells you what do and like in various situations.

People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for.

The field of consumer behavior studies how consumers (individuals and groups) select, buy, use, and dispose of goods, services, ideas to satisfy their needs.

The definition of consumer buying behaviour is an individual and households who buy goods for personal consumption. There are four main influencers within the buying behavior of consumers which are the following personal, social, cultural and physiological. All these factors put together will determine whether the consumer purchases your product/service or which product/service is purchased.