Consumer Behaviour Lecture 1 by NCC

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Introduction - Consumer Needs, Motives and Values - Unit 1 - 1.1 Understanding Consumer Behaviour Unit 1: Introduction - Consumer Needs, Motives and Values V1.0 © NCC Education Limited Introduction - Consumer Needs, Motives and Values - Unit 1 - 1.2 Understanding Consumer Behavior Lecturer: Louis’ email: Louis L. Villar consumer.behavior@yahoo.com TA Ms. Thu Huong’s email: agomong1012@yahoo.com When you get home, please send an email to consumer.behavior@yahoo.com with cc copy to agomong1012@yahoo.com and send the following: 1. Your Full Name 2. Email address you want to receive mails from this class 3. Your mobile number V1.0 © NCC Education Limited Introduction - Consumer Needs, Motives and…show more content…
Consumer Behavior, why not Customer Behavior? V1.0 © NCC Education Limited Consumer Behavior The behavior that consumers display in (1) searching for, (2) purchasing, (3) using, (4) evaluating, and (5) disposing of products and services that they expect will satisfy their needs. The Female Brain $-€-£ Harvard University’s N E F- C . . Test . Major Influencers to Consumer Behavior Wants, Needs, Motivations, Values Personality, Concept of Self, Life Style What product needs all? Age, Gender, Social Status, Income, Level of Education Social Groups, Culture, Family, Friends Why is UCB important to MM ? Helps Put Together Segments that have the same interests (Segmentation) No UCB means no Strategies to make for MM Helps with how the Product looks like Different Brands for Different Segments Marketing Campaigns, concepts and Messages are shaped based on CB The benefits everyone is looking for The World revolves Around these Benefits Functional F Physical operative Function of anything we have now or something we want to acquire in the future
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