Consumer Behaviour Models and Consumer Behaviour in Tourism

8170 Words Jul 22nd, 2010 33 Pages
Consumer Behavior Models in Tourism

Analysis Study
Muhannad M.A Abdallat, Ph.D.
Assistant Professor
Hesham El –Sayed El - Emam, Ph.D.
Assistant Professor

Department of Tourism and Hospitality, Faculty of Tourism and Archeology
King Saud University
ABSTRACT

The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every consumer passed through all these stages when making a decision to purchase and in fact, some of the stages can be skipped depending on the type of purchases. The reasons for the study of consumer’s helps firms and organizations improve their marketing
…show more content…
The Howard-Sheth model is not perfect as it does not explain all buyer behavior. It is however, a comprehensive theory of buyer behavior that has been developed as a result of empirical research (Horton, 1984).
Schiffman and Kanuk (1997) mentioned that many early theories concerning consumer behavior were based on economic theory, on the notion that individuals act rationally to maximize their benefits (satisfactions) in the purchase of goods and services. A consumer is generally thought of as a person who identifies a need or desire, makes a purchase, and then disposes of the product during the three stages in the consumption process in Figure2.2 (Solomon, 1996)
2.2.1 NICOSIA MODEL
This model focuses on the relationship between the firm and its potential consumers. The firm communicates with consumers through its marketing messages (advertising), and the consumers react to these messages by purchasing response. Looking to the model we will find that the firm and the consumer are connected with each other, the firm tries to influence the consumer and the consumer is influencing the firm by his decision. Field 1

Attitude

Field 2: Search And evaluation Of mean/end(s) Experience

More about Consumer Behaviour Models and Consumer Behaviour in Tourism

Open Document