Consumer Behaviour

2635 Words Dec 13th, 2012 11 Pages
CONSUMER BEHAVIOUR

1. Consumer behaviour is a term that refers to
a) Organizational and institutional buying behaviour
b) Organizational and consumer buying behaviour
c) Commercial and government buying behaviour
d) Individual and/or household buying behaviour

2. Which of the following is NOT an example of consumer behaviour:
a) Claire buying a new car
b) Ashley buying a new home theatre/cinema system
c) Sarah deciding on a college or university to attend
d) Marcus ordering a new computer system for his work

3. Which of the following is NOT an internal factor that influences the consumer product acquisition process include
a) Learning
b) Family
c) Self-concept
d) Perceptions

4. With respect to consumer
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a) Buying a latte from Starbucks every morning on the way to work
b) Buying your favourite brand of shampoo in your fortnightly grocery shop
c) Setting up a mortgage account with a new bank
d) Running to the shop every Sunday to purchase the Sunday papers

17. Post purchase re-evaluation of the consumer product acquisition process attempts to measure the degree of:
a) Selling success experienced by the vendor
b) Consumer satisfaction with the purchase
c) Follow-up effectiveness of the firm
d) Advertising influence on the purchase

18. Which of the following consumer buying behaviours requires the LEAST effort?
a) High involvement buying situation
b) New buying situation
c) Routine buying
d) Impulsive buying

19. With analyzing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in ‘consumer lifecycles’. Which emerging trends should marketers take into consideration?
a) Fewer people are getting married
b) People getting married at a later age
c) More couples co-inhabiting
d) All of the above

20. The process that creates changes in behaviour is called:
a) Selective adaptation
b) Learning
c) Involvement manipulation
d) Attitude adjustment

21. From the total set of brands available to the consumer, the individual customer comes to know only of

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