Consumer Behaviour

Upon entering the store I went directly to the men's shoes while my grandmother explored the remainder of the store. After picking shoes I noticed my grandmother heading towards the cashier with a cart filled to the brim with unwanted shoes and clothing. Even though we only went shopping for a single pair of shoes we left with a cart full of junk. In contrast to the other shoppers, the last type of shopper never even purchases his desired item, instead, he wastes his time and money on things he does not need.

Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly, 2004). The behavioral aspect of consumer motivation concerns the actions someone takes before purchasing and consuming goods or services. A person might do a lot of research--evaluating alternatives, testing and sampling--before making a selection. Consumer might decide to buy something based on which goods or services most

Their typical buying situation is summarized by low-level involvement in a market that displays high levels of product differentiation. Common to this type of consumer, is “brand switching”, in order to satisfy their need for diversification.

There are certain factors that influence how buyers react to various advertisements of different companies. We may call this consumer behavior. For a company to thrive, it is important to study and know the factors and variables that influence the behavior of the buying public. How important is an advertisement? Why would a consumer choose a product or a brand over another? What could be the contents of an advertisement that will motivate the consumers?

Throughout the years, the expansion of technology has enabled people to do more at their convenience. Surfing the internet has empowered people to not only pay bills online, work from home, but most importantly online shop. According to Komal Nagar (2016), author of Drivers of E-Store Patronage Intentions: Choice Overload, Internet Shopping Anxiety, and Impulse Purchase Tendency, “A consumer can always rely on the online community where there is a mass amount of people will all different opinions on a product. This can help a consumer choose a product by comparing reviews from around the world to make sure it is exactly what they want. Being able to search any product, and almost are guaranteed to find hundreds of reviews describing not only the products quality, but how their experience with the company

Introduction stage product life cycle introduce new demand in the new market entry, product is developed by new technology, at this this stage the product is unknown to society as a whole, use aggressive market campaigns to promote the products and distribution of service toward clients.

The different stages will affect the marketing mix. The marketing mix is often referred to as the 4 P’s which product, place, price and promotion.

Usually, consumers use the internet to communicate with others, to search for entertainment, to make a purchases, and to compare services and products. Furthermore, consumers can benefit from online search by allowing them to find more detailed information about a certain product. Also, it enables them to find information faster and easier. Some websites enable consumers to generate a side by side comparison of different products, so that they can make an educated decision to purchase a product or service. On top of that, consumers can benefit from reviews and ratings from other customers with the purpose of learning about the experiences of others. As a result, consumers can also save time and money by using the internet as way to find information and make purchases. Also, consumers can be benefited by not having to spend their time and mental efforts on deciding to purchase an item because online search can help the consumer perform better to accomplish the information search process faster. Moreover, they save time by not having to physically go to each store to learn about their products or services. And, they save money by utilizing the saved time to engage in activities that could generate an income for them. In general, online product search can reduce costs to almost zero because the consumer

With the increased access to the online information with the ubiquitous use of smartphones, laptops or tablets, consumers are now more knowledgeable than ever before. Comparing services, prices and characteristics of the similar products of different companies becomes much easier. According to a recent research, 87% of consumers look for information before visiting a store. (Google, 2014) Search results are also a driver to push consumers to stores. The results of the research also show that one of four customers avoids going to stores because of their limited awareness of nearby stores or the risk of the required items not being available. (Google, 2014) Those figures prove the importance of providing the necessary

Based upon our survey research and quantitative data, we are able to draw a few conclusions about shopping habits of consumers. We had a sample size of 93 individuals, 53 of which were females and 25 of which were males. Due to our relatively large sample size, we were able to draw some conclusions regarding the population.

Perhaps the most radical change in consumer behavior happened when the new-era of the internet began and the way customers started to search for and evaluate information changed overnight. Today customers face the challenge of being overwhelmed by information rather than not being able to access it. The internet has also

Consumers want to shop by their terms and not by a business’. If they happen to spot something while using their phone, they hope to either purchase that item in the physical store or even on its website. Particularly important to consumers, they want product availability with continuously up-to-date inventory levels. The delivery of orders is another trend, affecting the way consumers shop. Many companies offer free delivery or returns, either through the website or at the physical store when the order came from their site (Kahn, 2014). Consumers expect to receive their orders quickly. Whatever product they want, they also expect delivery in the shortest time possible. Another trend retailers consider is consumers search through many retailers when shopping online, helping those on a limited budget easily find the best deal for their money. Those not on a budget choose products based on their quality requirements by configuring a product to their desired specifications. Retailers must focus on the needs of consumers and adjust to those needs. With the continuing high unemployment, consumers are frugal with their spending (Farfan, 2014). Enticing a consumer to spend the money they possess, using sales and promotions draw those consumers into stores if retailers focus on the products desired by the frugal consumer.

The second step to consumer decision-making process is information search. This involves the consumer looking for a product or services that effectively satisfies his/her wants. Most of the information received by the consumer is however through commercial sources such as newspapers, catalogs, media advertisement or through direct contact with the manufacture via mail. In this particular stage the consumer also analyses the strengths and weaknesses of the varieties of products available (Solomon, 2009). Once the consumer decides on which product or service best satisfies his/her needs and wants the consumer goes to the next step which is to evaluate alternatives. The consumer’s main goal is to identify the best deal by comparing the various features and benefits of the different products. This may be based on a number of factors such as price, brands, colors and quality of the product or service, other factors such as preference may also influence their decisions. For consumers considering purchasing a car, price and prestige may be

There are six stages of the consumer buying decision process. The first step of consumer buying process is need recognition. Problem recognition is the difference between the desired state and actual condition. At that point consumers are

Thus, depending on the type of decision being made, the degree and strength of active reasoning will vary. There are three factors which influence the degree of active reasoning that is undertaken by the consumer in his process of decision-making. These are: i) involvement, ii) alternative differentiation, and iii) time pressure i) Involvement: When a product is perceived to be of great personal importance to the customer, such as personal clothing, or its purchase involves a great deal of money or risk such as jewellery, car, house, company shares, the level of involvement in making the decision is likely to be very high. The consumer is likely to spend a great deal of time before arriving at the final decision. In contrast, when buying items which do not reflect much on the consumer's personality or their purchase involves small amounts of money .or the risk associated with them is not high, the degree of involvement of the consumer is likely to be low. Products such as shoes, polish, toilet soap, toothpaste, biscuits etc. would fall in this category. ii) Differentiation: When the consumer perceives that the various alternatives which are available are very different from one another in terms of their features and benefits offered, he is likely to spend more time in gathering information about and evaluating these