Consumer Behaviour - Product Line Extension (Billabong)

Bennelong was a member of the Wangal Clan, connected with the south side of Parramatta River, having close ties with the Wallumedegal clan, on the west side of the river, and the Burra mattagal clan near what we know as Parramatta. He had several

In a nutshell, a brand needs to know its consumers to be able to provide them with premium products and service as well as to communicate theses benefits through the right channels.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

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Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

Company’s objective and resources. Some attractive segments may no mesh with the long run objective.

Firewire Surfboards was launched in 2005 by a group of friends who wanted to create surfboards for just anyone that wanted to go out and enjoy the waves. The claim is that the Firewire surfboards are lighter, stronger, and more flexible than the based competition’s surfboards. In order to keep up with the competition Firewire decided to start making custom surfboards instead of just their usual off-the-rack sizes. Along with making custom surfboards Firewire is doing other things in order to stay ahead of their competition.

Billabong Founded in 1973, Gordon Rena Merchant. Moreover, it is International Limited Company for surfers mainly producing clothing, accessories such as watches and bags and a skateboard and snowboard products. In 2008 there was a decline in the company. Billabong recent years began using the strategy to return the company to

Billabong sells some product based from surfing tools, like surfboard, swimming suits, even a goggle. The time has growing to bigger industry; Billabong has improving their product which selling modern shirts, pants, sunglasses, even a flip-flop as well.

Boohoo was founded in 2006 and has since become among the United Kingdom’s fastest growing internet women’s fashion retailers. (Fashionstyleyou, 2010) Boohoo offer female catwalk styles at a cheaper range, in sizes 8 to 16, plus shoes and accessories with new fashion added daily. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service’ (Boohoo, 2010)

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

The Tigerlily decision represented the first time that Billabong had acquired a brand that focused exclusively on the 'girls' market, and the intention of management was to position the new addition so that it complemented the company's own 'Billabongs Girls' line.[11]

Gain insight into the current market segments and growing sectors of the population, along with generational data.

The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.