Consumer Behaviour Report: Biscuits

The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. Talking about the chocolate sector which has been further segmented into several categories in which Haigh holds the important position and have captures the major chunk of the market. Such markets range from chocolate blocks, bars and other diet varieties like gluten and eggless products. The demand in the chocolate market is also divided on the basis of the geographic location markets like that in Sydney, Melbourne and Adelaide chocolate markets. Other factors affecting demand in the market includes demographic, behavioural and psychographic segmentation.

Nestle writes an article that is relevant to almost all of her readers because most people shop at supermarkets. Since almost everyone goes grocery shopping, we’re bound to be exposed to the supermarket’s many marketing schemes. Coming from a family that goes grocery shopping at least three times a week, I feel that this article will allow me to avoid some of the supermarket’s sneaky

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing Strategy and Tactics

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

Kudler Fine Foods benefits from market research in many ways; to star with the market research helps the company keep up with current market trends. Market research provides Kudler Fine Foods with a competitive advantage making them able to learn about the customer needs and requirements. Irrespective of whether the company is, starting a new branch or expanding an existing one, market research plays an immense role in ensuring that the company is able to understand sales in the market. Through market research, Kudler Fine Foods is able to identify prospective clients (Cohen, 1995). The identification of prospective clients starts by the company asking itself the following questions; who will be the users of their commodities, what is their age, what are their economic and educational status, among other factors that determine the production of the commodity.

The purpose of our experiment was to the percent compositions of two different types of store bought sandwich cookies and a sandwich cookie recipe. We will do this by determining the masses of the crème parts, the masses of the cookie parts, and the masses of the whole sandwich cookies, and using each respectively to calculate percent compositions of all three types of sandwich cookie. We will then compare the percent composition of each cookie to the other cookies and to our hypothesized percent compositions to see how similarly the brands and recipe make their cookies and if our hypothesis was correct. Based on the percent compositions we calculate, we can discuss why manufacturers would make their cookies with those ratios of ingredients, taking into account the cost of each ingredient, which may cause manufacturers to put less of an expensive ingredient in the cookie and more amounts of cheaper ingredients.

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

“When an individual buys a product, there is a process which occurs for making their decision. This is the consumer decision-making process, which includes: recognition, information search, evaluation of alternatives, purchase, and post purchase behavior (Cachola).” When buying a coffee or food such as a cookie from Starbucks there has to be some type of appeal to the product. For many consumers that would be the aroma from the coffee as soon as one would to walk into the building. The Consumer Decision Making could be the answer, by advertising different brands of coffee and food this could appeal to a younger crowd such as teenagers and kids.

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

Essay title: You work for Cadbury Schweppes in the confectionary division; you have been asked to look at the launch of their confectionary products in Poland. You have been requested to provide a 2000 word draft entry review, which outlines how you would go about taking an entrance strategy for approval. Identify the key areas you would like to research and investigate and justify them using marketing theory and practice, with appropriate references.

There are a couple different themes that become very important when analyzing the Nestle Crunch Bar case. During the case, many research channels were used to find various themes and feelings residing within the consumer, conscious and subconscious. Between pages twelve and fourteen, multiple feelings/themes are presented. A couple of these have stuck out in comparison to the others, emotional comfort and enjoyment. These two themes seem to be present in the mind of the consumer through all of the consumer testing studies and also within the consumer throughout the entire purchasing experience.

This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.

- To understand the product strategy of Snacks to Go. on a Category Manager’s point of view