2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007). The activities, processes and social relations to which reference has been made include various actions of the consumer: knowledge of a need, when you make a comparison between stores, the simple reasoning of information that are available in regard to the benefits and risks of the desired …show more content…
It is important to analyse each group to determine their specific behaviour and thus guide strategies to stimulate product sales (Afizah Hashim, 2009 ). CULTURE: It represents the knowledge, beliefs, values, art, morals, laws, customs and habits acquired by people as members of a society (Hawkins, 2006). Culture influences the thought processes and behaviour of the individual, culture is acquired, lives there. Due to the change of technology over time and interaction with other customs, culture has caused to undertake changes, so the individual has had to change their behaviour to adapt to new cultures. Within a culture there are subcultures, which consist of groups that coexist within a culture, taking habits, customs, etc., of the host culture, while providing the habits and customs of their own culture. For example, in the U. S. subcultures such as Hispanics, Asians and blacks are very clear identified. INCOME AND SOCIAL CLASS: Social classes are relatively permanent and homogeneous divisions in a society in which individuals share lifestyles and similar behaviours. The social status is not determined exclusively by income, other factors are also important, such as education, profession, place of residence, social group, friends and forms of entertainment, among others. SOCIAL GROUP: social group can be viewed as a set of people who have a sense of empathy resulting from a mode of interaction
Culture is defined as a whole basis of knowledge, belief, art, morals, law, and customs that define a person or group of persons. Culture differs is so many ways and that culture is what defines each of person as an individual. This concept comes from the cultural that was taught and developed from after birth and through our adolescent years. Our culture is the foundation of who we are. It identifies the lifestyle and pursuits that are practiced in the group of people we interact with in our society. Culture beliefs, values, and practices are learned from birth.
A culture is the body of ideas, ways of looking at the world, values, and standards for conduct and behavior that a given people or nation hold in common. It includes the range of meanings that people assign to their own perceptions and behavior, as well as to the natural world around them. We can define the elements of that culture, and understand how they fit together as a culture, by examining that people's customs, language, religion, material artifacts, and social and political institutions.
Family, heritage, ethnicity, beliefs, values, knowledge, experiences, attitudes, religion, education, roles, language, and cuisine are all items encompassing culture. Culture is what influences your outlook on life itself as well as behaviors and rituals. Culture is the way different groups of people do things. While some cultures have overlapping cultural behaviors or aspects, most cultures vary significantly. Culture, for the most part, is something you are born into, your innate programming, however, it some aspects can be changed or evolved. "Only part of culture is conscious" (Spector, 2013).
Culture includes the knowledge, belief, arts, morals, law, custom, and any other capabilities and habits acquired by man as a member of society (Graham:2014:2). Culture is learned and shared understandings among a group
A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditions of a particular society or group (Virginia Encyclopedia). Culture can also be considered as a way of thinking, behaving, or working that exists in places or organizations. This topic is of huge importance to our society mainly in the state of
Social class is a division of a society based on social and economic status which can include levels of wealth, success, power of authority, and influence. Status is can be defined or grouped having common economic, cultural, or political interests.
I believe culture is the attitudes and feelings a group of people share. Culture can include practices like rituals and customs like religion. It is how you eat, drink, and speak. Culture can be either tacit or explicit. Tacit is very much like an unspoken behavior, it is something people lack words for. Explicit culture can be spoken or written. No matter what category culture falls into it truly makes us different from one another. It is everywhere shaping people all around the world every day.
A culture is a way of life. It can be described as a group of people who have a commonality or shared values in attitudes, customs, beliefs, ethics, and value systems (Native American Death Rituals). The main effect, or thing that makes a culture
A culture is the characteristics that relate and reflect on a particular group of people. This may include language, religion, music/arts, beliefs, values, and, overall, their way of life.
Social Class is a division of a society based on social and economic status. In today’s society there are three main social groups in America: upper, middle, and lower class; these rankings are contributed by mass amounts of factors, but one of the main factors that people cannot control is their race and ethnicity. Race and ethnicity, likewise as gender, can also play a part in a variety of other concerns such as, education level, income, and where you reside.
Social class refers to the system of stratification of the different groups of people in a society. These different forms of classification are, in most instances, based on gender ethnicity and age. Social class makes everyone’s lives extremely different. For example: How long one can expect to live. In a wide range of ways, from success, to one’s health class, social class influences people’s lives (Grusky,2003).
People’s attitudes can be influenced by the culture they are apart of, this is because individual thoughts, actions and feelings are influenced by social groups (Social influence, n.d.). This is also known as social influence which can contribute to the development of our attitudes as it may encourage members to change their beliefs, thoughts and feelings. People can conform with people in culture to have the same attitudes. Conformity can be formed through direct interaction between family, friends and teachers as well
Culture is a way of life. It can be defined as a group of people linked by geographical location, ethnicity, gender or age. Culture can be reflected through language, clothing, food, behavior, spirituality and traditions. The behavioral patterns developed through culture are difficult to change.
Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"
Social classes are a description of individual’s position within the society concerning so leadership, prestige, influence, or compensation. Income levels of households or individuals play a