Consumer Behaviour in the Consumer Electronics Market

4809 Words Mar 15th, 2011 20 Pages
Content
1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15

2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16
3. Literature……………………………………………………………………...18

1. Task 1 - Consumer Behaviour in the Consumer Electronics Market
1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour Consumer behavior is a relatively new scientific discipline applied, which arose at the junction of economics, management, marketing and psychology, gradually absorbed the huge number of methods, not only of
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Moreover, the more choice the consumer has, the greater the field of action open to manufacturers and the better it is reflected in economic processes. Consumers choose between this kind of offering them alternatives to do so frequently and actively.( Khrutsky VE, Korneev, IV (2009)) Consumers is the communicator. Purchase and consumption generally used to implement this type of consumer non-verbal communication consumer with others and with yourself. This is one way of expressing their emotions, their social status and lifestyle. Purchase and consumption of goods and services have additional value, in addition to meeting urgent needs. (Kurakoe L.P. (2009)) Consumers - Research around the world. In this role, emphasizes the importance of consumer purchase acts as a research environment, appealing to him for comfort and confidence. User - the researcher himself. Identity at this point becomes one of the central concepts in social and behavioral sciences. Consumer awareness of who he is, what values confesses, leads to self-expression through the products and services it buys, uses or gives to others. Consumer - a rebel. In this role, the consumer uses the products to express their negative attitude to the values of a consumer society. In most of this type is inherent in youth, where such effects become the basis for the formation of various sub-or countercultural movements.
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