Consumer Behaviour of Lg Tv

The study was carried out only as per the requirements for the award of Masters of Business Administration, Bangalore university

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

Carol M Graham, Mark V Cannice, Todd L Sayre. Journal of Management Research. New Delhi: Aug 2002. Vol. 2, Iss. 2; pg. 63, 10 pgs

Economist, business analyst, and statisticians all are using consumer decision-making as a strategy. They use the information to ponder, “how different amounts of prior knowledge

Participants of the study mentioned that television is an influencer of their purchase. Television is a communication channel for opinion leaders to promote what they wear and the masses look toward what is acceptable and emulate what they see. Advertising and marketing are a sources of information and these adverts show what is trending so decision making starts in the comfort of your own home. When consumers are out it browsing or shopping, it reduces the

There is just something intriguing about how consumers think and how they decide whether to make certain purchases or not. A lot of this has to do with the way businesses market their products to buyers. There are some psychological aspects to why consumers behave the way that they do. These buyers can be swayed by factors such as the environment around them, their feeling about particular brands, how the products are advertised, key words, and the level of knowledge and understanding they possess.

The consumer decision making process is defined as “a five-step process used by consumers when buying goods or services” (Chapter 6, page 90, MKTG). Steps include need recognition- is the item a need or a want? Next is information search. “This could be internal (from personal experience) or external searches (example: advertisements.) External searches can be broken down into marketing controlled (advertisements) and non-marketing controlled such as websites or other public places” (Chapter 6, page 93, MKTG).

Consumer makes many buying decisions everyday . Most large companies research consumers buying decisions in great details to answer questions about what consumer buy ,how and how much they buy ,when they buy and what they buy ,where and how much .Learning about whys of consumers buying is not so easy .

23. Jawahar Babu K.V.S.N and B.Muniraja Selkhar, IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 2, Issue 5 (July-Aug. 2012), PP 01-05 www.iosrjournals.org

In this characteristic there are three features influencing consumer behavior: Culture, Subculture, and Social Class. One of the most important reason which creates consumers needs and wants is cultural characteristic. Human behavior is mostly learned and people exposed different sets of values and beliefs(Kotler and Armstrong 2007). These values influence to consumer behavior. These characteristics are important for marketers for understanding consumer behavior and taste. Subcultures are small groups formatted from people that share the same values and beliefs like nationalities, religions or geographic regions. The subculture is an important and effective market segment, which can be targeted, as soon as it is identified. Social class is a structure, consisting of a combination of factors which gather different types of members (Kotler and Armstrong 2007). Some social factors are income, age, education, and

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;

Aniruddh Kr Singh Faculty of Management Studies University of Delhi, India. Debadyuti Das Associate Professor, Faculty of Management Studies University of Delhi, India.

This subsection focuses on psychological factors that influence consumer behavior. In the latter subsection, it concerns social factors that would influence consumer behaviour.

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.

SUBMITTED TO:Prof. Shweta JainSUBMITTED BY:Prabhakar Rahul Enroll (2009PGDM031)Puneet Arora Enroll (2009PGDM033)Amit Bharti Enroll (2009PGDM004)PGDM (MARKETING AND HR)