Consumer Buying Behavior And Demographics Like Age, And Gender

However, the goods and services sold on eBay can be considered perfectly competitive. There is a multitude of buyers, or producers, and consumers have options with substitutes. Most of the products sold within their category are similar and for the quality of the product, they are typically within the same price range of one another, and each individual seller chooses their price based on other similar goods sold on the site.

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.

Many entrepreneurs test the waters of a market by starting a sideline business. What are the advantages and disadvantages of selling items on Internet auctions, such as eBay?

Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20%

The electronic auction websites have a role of providing the mean to the people who want to sell their electronic devices on the websites in order to get the maximum sale price of the product. The role of these auction sites is to reduce the risk of sellers, protect intellectual property rights, support laws and regulations, provide equal opportunity to the sellers and provide the more enjoyable buying and selling experience to the visitors. There should be proper policies for buying and selling electronic items on the auctions websites (Jacobson, 2003- 2015).

Information finds signals when trends in data change and help seller act on those real-time signals to create market opportunities. Making recommendations on what the next in demand ebay collectable will be can be highly profitable for sellers. The most important factor for ebay is the speed at which data can be analyzed and recommendations can be made signal a trend before it is over. Ebay estimates that 1,000 new bidders access the online auction site every day, which means 1,000 new opportunities for sellers to market their products. It becomes increasingly important for sellers to get demand forecasts for their products so that opportunities are not missed. This kind of real-time data sets ebay apart from their competition in the online auction

Scam products, money fraud , user claims of not receiving the exact product or not receiving it at all are various examples of the complaint emails received by ebay customer support employees. This article which is written by Amelia Murray demonstrates deliberately these type of scams and money fraud issues and exposes the reader to a number of guidelines that ebay sellers and buyers should follow to protect them from future online business defraudation. Paypal is a famous service which is used by business to transfer money between people and business online. As a buyer, it is more secure to process your sale transaction through Paypal when you buy stuff online from ebay since you guarantee getting back your money in case you got defrauded.

When looking at eBay’s target market, the segmentation of users appears to be majority males, ranging from 25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100,000. After looking at this information there are some good opportunities that eBay could capitalize on.

There are likewise low leave boundaries in this industry. EBay possesses 35.14 % of the business sector starting 21st of February, 2012, which leaves space for them to grow. EBay requirements to stay aware of purchasers needs and needs alongside watching out for its rivals keeping in mind the end goal to be fruitful.

The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

new product in our country and this is already popular inother countries we will use “Market Skimming” pricing strategy. We hope that buyer willing to pay our settled price.

The fact that eBay does have some successful competition means that its strategic capability has become less unique. There is a hint in their competitor profile that innovation and perhaps adaptability to different cultures as they innovate is not core to eBay and something which has been developed more successfully by others working within their own national culture. Indeed, eBay rules in its own territory of North America and in Europe. The search capability of eBay also means that niche players do not really make sense, whereas the consumer trust that comes from being a big player is worth everything when trading on-line, as is the notion that whatever you want it will be on eBay because of its size. Thus, the so-called network effects of eBay (the bigger the company, the more successful it will be) and its first mover advantage that has led to this level are key to its success.