Consumer Buying Behavior Of TVS Motor Company Limited

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Customer relational management is an essential aspect to maintaining a company’s competitiveness and longevity since loyal customers are, “reluctant to patronize [competitive] firms” (textbook citation). SHOP.CA struggles within this aspect due to the lack of communication between customer service and the customer, and lack of stock available and uncompetitive prices.

To compete now a day’s competitive environment companies have to take a look on customer satisfaction as a high priority because they now a days demands improved products in quality, cost and reliability. And these are the key factors on which the organization must focus on and to consider those key factors, organizations must adopt new approaches of management to gain the satisfaction of customer. We can examine every item in the figure shown below.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

TVS Motor Company is India’s third largest two-wheeler manufacturer and one among the top ten in the world. The TVS group has today emerged as India's leading player in the automobile and automotive components industries. The group has 30 companies employing a workforce of around 40,000 people. TVS Motor Company is the largest among the group companies in terms of size and turnover.

Earlier there was a sellers market, since goods and services were in short supply and the seller use to call the shots. But, ever since the advent of the era of globalization, there has been total transformation in the way the customer being perceived. Today, marketers are directing their efforts in retaining the customer base. Their focus has shifted towards integrating the three elements people, service and

The retail firms are spending a lot for their marketing resources to keep existing customers rather than offering interest to new people. Satisfying customers plays a critical role in customer retention and also is a major differentiating factor among retail stores. Satisfying customer is now one of the major drivers of profitability.

Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's (1965) earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, 2000). Customer satisfaction is commonly outline as a old used idea judgment concerning a specific work or service (Gundersen, Heide and Olsson, 1996). It is the answer of an estimate process that against pre purchase requirements with perceptions of performance during and after the consuming know-how (Oliver, 1980).

TVS Motor Company is the third biggest bike maker in India, with an income of Rs.10131 Cr ($1.5 billion) in 2014-15. It is the lead organization of the Rs. 40,000 Cr ($6 billion, in 2014-15) TVS Group. The organization has a yearly offers of 2.5 million units and a yearly limit of more than 3 million vehicles. TVS Motor Company is likewise the second biggest exporter in India with fares to more than 60 Countries .TVS Motor Company Ltd individual from the TVS Group, is the biggest organization of the gathering as far as size and turnover, with more than 2.8 crore clients riding a TVS bicycle. TVS was built up by TV Sundaram Iyengar was conceived in 1877 in Thirukkurungudi in the Tirunelveli area of Madras Presidency, British India. He started with Madurai 's first transport administration in 1911 and established T.V.Sundaram Iyengar and Sons Limited, an organization in the transportation business with a vast armada of trucks and transports under the name of Southern Roadways Limited. When he kicked the bucket in 1955, his children brought the organization ahead with a few invasions in the car area, including fund, protection, and assembling of bikes, tires and segments. The gathering has figured out how to run 97 organizations that record for a joined turnover of almost $6 billion.

Tata Motors Limited is India 's largest automobile company. It is the leader in commercial vehiclessegment. It is ranked among the top three in passenger vehicles segment such as compact car,midsize car and other utility vehicle segments. It is the world 's second largest bus manufacturer andworld 's fourth largest truck manufacturer.Tata Motors Limited is established in 1945 with its vision

The exhaustive and earliest pattern of buyer behavior has been associated as consumer behavior model. The importance of particular prototypes, were created by Howard and Sheth, who had done the accent on the effectiveness in such individuals or single parties during the buying process. The exhaustive patterns, had further attempts to create the purchasing process while the examination of specific problems in banks’ marketing or some particular industries. The organization behavior theory, lately buyer behavior, transaction cost theories in economics and industrial organization has made a significant influence on marketing industry. There had been done a big amount of researches in a history of marketing communication,